Tag Archives: blog

7 Ways to Promote Your Book with Booktango

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One of the most frequently asked questions we get from authors is “how can I effectively market my e-book?” There is no million dollar answer that works for every single author. It’s kind of like weight loss – don’t fall for quick-fix gimmicks, and if you put in a committed effort into working toward your goal, you’ll eventually see some results.

You already know that Booktango is unique for offering free e-book publishing. We also offer some marketing services and opportunities specifically catered toward our digital-only authors. Let’s look at a few and see why each one might work for your marketing strategy.

1.) Check out BookStubs – one our snazziest and most affordable marketing tools. It’s like a business card for your book that you can easily distribute at author events. Watch this one minute video to get a better idea of how BookStubs could be right for your marketing goals.

2.) Get your book featured in the Booktango bookstore. This increases your book’s visibility and it’s FREE publicity. We even offer a few tips on how to increase your chance of being selected. Continue reading →

5 Ways to Promote your E-book on Goodreads

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5 Ways to Promote your E-book on Goodreads

Now that you’re a self-published author with Booktango, it is time to spread the word about your e-book. A great, cost-effective place to start is the Internet, which is home to several free social media sites, such as Facebook and Twitter.

One of the latest social media trends is Goodreads – an online social book catalog where readers can interact with other readers, create virtual bookshelves, rate and review books.  A great way for you as an author to take advantage of Goodreads is to sign up for the Goodreads Author Program. The primary function of this free program is to help authors reach out to passionate readers. The program is a great place for you to promote your e-book.

How to promote your e-book on Goodreads: Continue reading →

Blogging tips: 5 simple ways to build relationships with your readers

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In our fast-paced digital age it’s easy to get lost in the noise.  Unless you take some active steps to make your voice heard, you will struggle to build a fan base.

Luckily Booktango can help. By following these five easy steps you can build the fan base you need to promote and sell your book. Continue reading →

Start Blogging: Lessons from author Marisa Treviño

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In 2004, Marisa Treviño was working as an editor for a monthly trade magazine and was routinely published across the nation as a freelance opinion editorialist. Even though she was living off her writing, Marisa wasn’t completely satisfied. She was churning out columns more quickly than they could be published by outside media outlets, and she grew frustrated by her lack of control over the publishing processes for her writings.

The cure for Marisa’s frustration? To start a blog. 

She had heard about blogs; and the more she learned about them, the more she knew this was the answer. Finally, she would be able to control how often she published and could write whatever she wanted. So, she started writing daily blog posts about issues she cared about; and now, that little blog has evolved into a full-blown news site with an ever-growing readership.

Today, Marisa Treviño is a blogging expert. She recently published an e-book with Booktango — A Simple Start to Blogging with Social Media — to share her knowledge and experience with others. We talked with Marisa to learn more about her story and the advice she has to offer fellow writers: Continue reading →

Is E-book Marketing Different than Print Book Marketing?

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Marketing is marketing, right? Yes. The goal behind marketing a new book, regardless of the medium, is the same. You want to position a book so people will find it, buy it and read it. However, because of their format, there is a fundamental difference in the approach you should take for marketing e-books.

Your e-book is electronic, so people won’t be looking for it at the corner Barnes & Noble. But they will be looking for it online. Thus, the Internet is where you should focus e-book marketing.

While you may know how to write an e-book, marketing it online can be tricky unless you have a plan. Luckily, planning can be as simple as one, two, three.

One: Start with a Creative Brief

This is the starting point for any successful marketing plan. A creative brief helps you define several key points of your marketing strategy. Continue reading →

Websites for Authors: Do You Need One?

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Websites for Authors

Even in today’s undeniably techno-centric world, many writers resist the idea that they need to have an author website. After all, they have an Amazon page, a Facebook page and a few book reviews floating around on blogs. Isn’t that enough?

We don’t think so.

Imagine for a moment that you’ve overheard something about a great new Thai restaurant in town. You love Thai food. Your interest is piqued. So, you Google the place. Now, imagine there’s no website to be found. Maybe you track down a few Yelp reviews and a Twitter page that tweets daily specials … but you can’t find their hours, their full menu or their prices. Even though you — as a lover of Thai food — were genuinely interested in their business, you give up on the restaurant for now because you couldn’t easily access the information you wanted.

You don’t want that happening to potential readers who can’t find the information they want about you and your book online. Continue reading →

Organization is King – Use an E-book Editor to Turn your Blog into an E-book

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So you want to turn your blog into an e-book? How exactly, would one do such a thing?

Organization is King – Use an E-book Editor to Turn your Blog into an E-book

When I thought about this venture, I thought of my own blog. I know that there are categories in WordPress, Blogger, and other platforms, but those in no way encompass all the things I talk about on my blog – and I couldn’t just copy and paste those posts into a Word document.

That would take too long.

The great news is that I don’t have to sit and copy and paste everything. There are a variety of services (some that are even free) that can help you prepare your e-book for Booktango and our free ebook editor.

The first one I found (which was a complete winner in my book) is called Anthologize.  It’s a plug-in for WordPress that allows you organize your blog posts by dragging and dropping them into a special section, and then export the finished product into a format Booktango will read. Continue reading →