Freemium: The Art of Giving Your New E-book Away

How do you normally research items you’re going to buy? I typically ask friends, neighbors and family members for their recommendations. So, how do you get readers to recommend your book to loved ones? By giving your e-book away for free (yes, for free), you can boost the chances of having readers tell their friends, “You’ve got to read (insert title of your book here).”

For many unknown authors, giving away their book as opposed to selling it for $4.99 or even $0.99 is a great jumping off point to propel your marketing efforts. But even already established authors, such as Seth Godin, are fans of giving away free copies of books. By giving away free e-book downloads for your title, you’re encouraging others to promote your book by word-of-mouth. Plus, there are various lists, like “Top 100 Free Ebooks” (which is listed right alongside the Bestsellers on Amazon) or “20 Best Websites to Download Free EBooks.” You never know who might stumble upon your book.

Here’s why you should start giving your book away to strangers:

1.)    Who doesn’t love free stuff?
2.)    Generate chatter about your book on social media among avid readers.
3.)    Bloggers and media will be way more willing to review your book if you submit it to them for free, and positive reviews can potentially boost your book sales in the future.
4.)    Encourage people to sign up for your email list or social media sites by offering a free download to your book in return.

By giving your e-book away for free, you have a greater chance of the world uncovering it. But, how can you do this since most retailers require a minimum? That’s where BookStubs can help, which are similar in size and material to a gift card to give you a direct and personal way to promote your e-book.

Have you given your book away for free before? Why or why not?

5 thoughts on “Freemium: The Art of Giving Your New E-book Away

  1. I coach authors how to get on TV and this is a good technique for building a fan base providing the cost of the books does not become prohibitive. Thanks, Edward Smith

  2. Pingback: Freemium: The Art of Giving Your New Book Away | Booktango Blog | new digital story telling |

  3. Pingback: Freemium: The Art of Giving Your New Book Away | Booktango Blog | Digital Publishing Spotlight |

  4. I like the concept of the BookStubs. I think it’s a great way to promote your book to people in the media. It’s also a great way to give a copy to your family and selected friends. The only drawback that I see is that you are locked into buying a specific amount of cards. I would prefer the ability to select the amount of cards rather than being pegged into x20 x40 x60 etc.

  5. Thanks for your suggestion! We’re always eager to hear feedback from authors about what they like and don’t like about Booktango.

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