Hot off the presses, you have your book freshly published with Booktango. But, no one knows about it sans family and friends. One of the most cost-effective ways to get your book in the hands of readers is to reach out to journalists and bloggers. Although the work is not easy and may feel like a long and grueling process, the potential reward of having a book review, story or any coverage for your book is great.
Remember, getting access to journalists and bloggers is not advertising. They are doing you a service by providing free coverage for your book. But, how exactly do you contact the media?
Start with a ripple effect. The ripple effect is best because it starts with people you know. It may seem like an easy start if you’re from a small town, but it can seem daunting if you’re from a larger town or a city. Think of your network as a pool. Local churches, associations and even your company can be helpful networks in gaining access to media contacts in your community.
Remember to be personable. As you gain access to new journalists and bloggers, begin researching those in neighboring counties and cities. Share the first story with the new journalist.
When talking with journalists and bloggers here are some things to remember:
- Start small. Begin with local journalists, maybe some who you know already. Local papers are always more likely to cover a local angle first.
- Research is your best friend. If you’re contacting a book reviewer you found online, make sure you know which genres they cover, how they like to be contacted, and if they’ve reviewed something similar to your book before. Read articles that the journalist or blogger has written and mention it when speaking with them.
- Explain why your book is unlike anything before and meets a need in the news. Journalists are more likely to cover something that has a newsworthy angle. Make a checklist. Is your book timely? Local? Affect a large group of people? Does it answer a question people want to know? Are there stories like it in the news already? Simply tell them why your book is special.
- Don’t give up. You may find that people you don’t know don’t respond quickly, sometimes not at all. That’s why the ripple effect works best when working with your book. Start small, get bigger. Nothing great is ever obtained without hard work! Don’t be discouraged by negative feedback or no response. Cater your communication with journalists and bloggers to what really matters to them, and you’re much more likely to receive a positive response!
If you’re still unsure how to contact the media or if you simply don’t have the time, we have various Publicity Services to help you promote your book.
Have you tried contacting the media before about your book? What was the result?