Times are certainly changing with the rise of e-book publishing. It makes sense that book marketing is evolving right along with it. No longer are reviews confined to newspapers and magazines. Today, book review bloggers even have their own convention in New York City called the BEA Bloggers Conference!
But, how do you get a book review from a well-known blogger?
How do you normally research items you’re going to buy? I typically ask friends, neighbors and family members for their recommendations. So, how do you get readers to recommend your book to loved ones? By giving your e-book away for free (yes, for free), you can boost the chances of having readers tell their friends, “You’ve got to read (insert title of your book here).”
For many unknown authors, giving away their book as opposed to selling it for $4.99 or even $0.99 is a great jumping off point to propel your marketing efforts. But even already established authors, such as Seth Godin, are fans of giving away free copies of books. By giving away free e-book downloads for your title, you’re encouraging others to promote your book by word-of-mouth. Plus, there are various lists, like “Top 100 Free Ebooks” (which is listed right alongside the Bestsellers on Amazon) or “20 Best Websites to Download Free EBooks.” You never know who might stumble upon your book.
Here’s why you should start giving your book away to strangers:
I know what you’re thinking? “What are e-book clubs? How in the world is that going to work?”
Well, they do work, and here’s why:
With e-book sales overtaking print books, it’s only a matter of time before they overtake book clubs, too. In starting my own book club with a coworker quite recently, we discovered it was really simple. Just a few rules, a location each month, and an active Goodreads account put us ahead of our game.
“But doesn’t everyone need an e-reader to be a member of an e-book club?”
Well, yes that’s true to a degree. But that doesn’t mean that everyone in your e-book club must have an e-reader. In the wake of growing e-book sales, libraries have started lending e-books and e-readers themselves. Check your local library for rules and regulations. They are also available at many retailers online for a fractional cost, especially if you Continue reading
Not all authors will be New York Times best sellers, but you can still be a successful author and content producer without ever gracing traditional best-seller lists.
Although the post is dated, the concept Kevin Kelly teaches us is apropos — perhaps even more so today. In his blog post, “1,000 True Fans,” Kelly writes, “A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker or author — in other words, anyone producing works of art — needs to acquire only 1,000 True Fans to make a living.” Continue reading