What is the e-reader market trying to tell you about publishing?

The gadget marketplace is rapidly growing for e-book consumers. The tablet marketplace launched about two years ago with the introduction of the Apple iPad in spring 2010. Then e-readers were first introduced in late 2007, less than five years ago, with the launch of the Amazon Kindle. Today, people who read e-books are faced with multiple e-reader options. So, where does the marketplace stand? And what exactly does it mean for you as an author?

What is the e-reader market share trying to tell you about publishing?Dedicated e-readers, such as the Barnes and Noble NOOK, Amazon Kindle and Sony Reader, allow consumers to download and read e-books only. Tablets, such as the Barnes and Noble NOOK Tablet, Amazon Kindle Fire, Apple iPad and Samsung Galaxy, serve as multifunctional devices that can access the Internet, email, social media and more.

Is it a surprise that tablets, with their added bells and whistles, are coming out on top in the popularity contest against dedicated e-readers?

Over the course of the past six months, consumer preference for dedicated e-readers as a “first choice” reading device dropped from 72 percent to 58 percent. Plus, 24 percent of e-book buyers prefer to read on tablet devices, up from less than 13 percent in August 2011 when the first installment of the survey was conducted.*

What is the e-reader market telling you as an author? Well, the market is unpredictable. That much is clear. It can fluctuate at the drop of a hat when the next Big Thing is introduced into the market. Luckily – when you publish with Booktango – you don’t have to keep a close eye to these types of things. Why? Well, when you publish an e-book with Booktango, your e-book is distributed to one of the largest lists of retailers when compared to other e-book publishers. No, really.

Your Booktango e-book is distributed to a huge variety of consumers no matter what reading device they own.

Your book is made available to virtually any e-reader, and isn’t limited for download via the iBookstore only, for example. Isn’t it nice that you don’t have to sweat the e-reader market changes?

*According to the second installment of the Book Industry Study Group (BISG) Consumer Attitudes Toward E-Book Reading survey.

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