Even in today’s undeniably techno-centric world, many writers resist the idea that they need to have an author website. After all, they have an Amazon page, a Facebook page and a few book reviews floating around on blogs. Isn’t that enough?
We don’t think so.
Imagine for a moment that you’ve overheard something about a great new Thai restaurant in town. You love Thai food. Your interest is piqued. So, you Google the place. Now, imagine there’s no website to be found. Maybe you track down a few Yelp reviews and a Twitter page that tweets daily specials … but you can’t find their hours, their full menu or their prices. Even though you — as a lover of Thai food — were genuinely interested in their business, you give up on the restaurant for now because you couldn’t easily access the information you wanted.
You don’t want that happening to potential readers who can’t find the information they want about you and your book online.
If you’re a professional of any kind — whether a writer or a restaurateur — it’s essential to have a complete online presence. And there are no better tools than websites for authors to pull all their online efforts together into one reader-friendly place.
While bookstore pages and social media sites are important online resources for authors, they have narrow focuses and limited functionality. You can’t have complete control over the content of those online spaces in the same way that you can manage your author website. The beauty of having your own website is that you can use it as a central hub to give readers all the information they could possibly want about your work (upcoming publications, book signings, blog posts, interviews, stellar book reviews, etc.) as well as drive traffic to your social media pages. The easier you make it for potential readers to locate and browse a variety of information about you and your book, the better your chances of meeting your goals as an author.
A Sweet Deal
If you’ve been wanting to make a website … now’s the time. Through Aug. 15, 2012, you can save 20% on our Booktango Author Website service. Just enter the promo code WEBSITE0812 at checkout to receive the discount.
With this service, we’ll help you create a professional website that captures what you and your book are all about. Below are a few examples of what’s possible for your site. Notice the basic navigational structure and layout is similar in each example, but each website has its own unique personality that reflects the style and interests of the individual author.
Just imagine a more you-ish version of these:
Talk to us if you want to work with us to add some bonus features like these sites:
So, what do you think? Are you ready to carve out a permanent space for yourself in the online world?