You worked hard to write a book, and now you’re ready to publish. Woo hoo! But, wait. Have you thought about your e-book cover yet? As an e-book author, you face unique challenges when it comes to designing that perfect cover since it will only be seen online.
E-book design is way more important than most authors realize. If your e-book cover doesn’t grab a reader’s attention, you could potentially lose a sale or even several thousand. Your design must represent the book you’ve created, draw in readers and make your title stand out from the competition.
That might sound overwhelming, so here are a few do’s and don’ts to consider as you create (or hire a pro to create for you) your e-book cover:
- Do consider what your cover will look like as a thumbnail. Click to tweet >>
The images used to represent your book in online bookstores are rather small thumbnails. Bold typographic design with a simple – yet powerful – image is typically successful because it is easier to view at a smaller size.
- Don’t think it’s all about you. Click to tweet >>
Think about your audience, not just about what you like. Booktango makes it easy for you to get some feedback from friends and family before you publish your book by allowing you to post different versions of your book cover on social media. Clearly everyone has different opinions, but you might be surprised on some of the feedback you receive on a cover you thought was perfect. Having other people contribute their opinions can help you gain some perspective.
- Do look at other covers from your genre. Click to tweet >>
Make sure you research the trends in the publishing industry. You need to look at other successful books to see what visual standards have evolved to help identify specific genres to readers. Plus, it is important for book covers to be current. Just by walking through a bookstore or browsing an online bookstore trends will become apparent.
- Don’t add too much text. Click to tweet >>
All text on the cover should be kept short and to the point. The front cover should only have a title, short subtitle (giving a little more detail to the book’s topic) and author/ pen name. A brief endorsement is also a possibility. A book cover serves as much as an ad for the book as it does as a cover, especially when it comes to e-books. Your title is a headline – not a full-blown sentence – on a billboard.
- Don’t over design. Click to tweet >>
Authors tend to get stuck on an idea even though it is not the best way to market their book to a targeted audience. Typically, the author wants to depict a scene from the book or have their main character on the cover. Avoid using this much detail because the cover should draw a reader in without telling them too much. Reading is such a personal exercise, so authors should let the reader imagine the characters in scenery in their own minds as they read your words.
And, hey, we aren’t all cover designers, so Booktango has book cover services where you can get a professionally created cover that fits your book.
How did you decide on your book cover design?