What is the e-reader market trying to tell you about publishing?

The gadget marketplace is rapidly growing for e-book consumers. The tablet marketplace launched about two years ago with the introduction of the Apple iPad in spring 2010. Then e-readers were first introduced in late 2007, less than five years ago, with the launch of the Amazon Kindle. Today, people who read e-books are faced with multiple e-reader options. So, where does the marketplace stand? And what exactly does it mean for you as an author?

What is the e-reader market share trying to tell you about publishing?Dedicated e-readers, such as the Barnes and Noble NOOK, Amazon Kindle and Sony Reader, allow consumers to download and read e-books only. Tablets, such as the Barnes and Noble NOOK Tablet, Amazon Kindle Fire, Apple iPad and Samsung Galaxy, serve as multifunctional devices that can access the Internet, email, social media and more.

Is it a surprise that tablets, with their added bells and whistles, are coming out on top in the popularity contest against dedicated e-readers?

Over the course of the past six months, Continue reading