Digital Shorts: Grow your readership by keeping it short with e-book publishing

Did you know that a goldfish has a longer attention span than the average human? Yes. It’s true. As authors what are we to do? If we don’t grab the attention of our readers within eight seconds – that’s the average attention span of mankind in 2012, down from a whopping 12 seconds over a decade ago – then how do we expect to galvanize them through the lengths of War and Peace. Or something similar?

The answer is quite simple, really. Enter digital shorts. A relatively new format for publishers have embraced, these pieces are digital and have a shorter lead time to market. Continue reading

What are E-Book Reading Clubs? Learn How to Create One and use it to Promote your Book

What are E-Book Reading Clubs? Learn How to Create One and use it to Promote your BookI know what you’re thinking? “What are e-book clubs? How in the world is that going to work?”

Well, they do work, and here’s why:

With e-book sales overtaking print books, it’s only a matter of time before they overtake book clubs, too. In starting my own book club with a coworker quite recently, we discovered it was really simple. Just a few rules, a location each month, and an active Goodreads account put us ahead of our game.

“But doesn’t everyone need an e-reader to be a member of an e-book club?”

Well, yes that’s true to a degree. But that doesn’t mean that everyone in your e-book club must have an e-reader. In the wake of growing e-book sales, libraries have started lending e-books and e-readers themselves. Check your local library for rules and regulations. They are also available at many retailers online for a fractional cost, especially if you Continue reading

Three Predictions for the Future of E-book Publishing

Perhaps you’ve heard: At Booktango, you make the most money from your e-books. Period. Our online editor has made it easier than ever for authors like you to identify errors and make corrections, which makes it the most efficient platform to get your book published. Writing and publishing an e-book is about finesse, creativity and flexibility — among other things. Since announcing Booktango, not only have we made creating an e-book easier, but we’ve also given you access to tools like the DIY Cover Designer, which allows you to create elegant book covers with drag-and-drop ease. Earlier this week, we announced our new sales and royalty reporting, which gives you insights to help you more effectively market your books.

So, what are e-books going to bring in the future?

It all starts with authors like you — courageous writers willing to share their stories and build an audience of readers. Our sense is that the elements of great storytelling will remain the same, but authors like you will have more opportunities to increase the quality of the books you are producing. Continue reading

Are E-Books Saving the Environment One Book at A Time?

Can you hear the lament of nostalgia? Some would say e-books are killing the indie bookstores and the beat-nik culture that embraced it so many years ago. And the closing of mega-box bookstores show their visible scars on urban sprawl — vacant Border’s blot the four corners of my hometown.

What are ebooks doing to the environment?

The closings of these stores and the scattering of the people who congregated them could be a reflection of a recovering economy, but it’s more a sign of changing times.

But what are ebooks doing to the environment? We are increasingly a more environmentally-conscious people, and technology is reflecting this with the rise of e-books and their e-readers. We have come to realize and embrace the printed book is a significant waste of energy, water and paper.

Writing for the San Francisco Chronicle, Nancy Davis Kho tells us the “National Resources Defense Council estimates the U.S. publishing industry uses more than 1.5 million metric tons of paper each year.” An earlier study estimates that each printed book produces 8.85 pounds of carbon dioxide. So when we think about the environmental impact of e-books, part of the answer is simple. There are no trees used in the production of an e-book. So they do, in fact, save the environment.

But that’s where the easy answer stops, because the evidence is sketchy that e-readers have a lower carbon impact. Continue reading