Twitter Marketing Secrets: Decoding Hashtags

Twitter Marketing Secrets: Decoding Hashtags

For writers just entering the world of Twitter, hashtags can seem like a bit of a mystery. But the concept is actually pretty simple, and there are plenty of ways to use hashtags to your advantage.

What is a hashtag?

A hashtag is simply a keyword or phrase (with no spaces) that is prefixed with the hashtag symbol #. Examples: #ebooks, #ilovebooks

When you include a hashtag in a tweet, the hashtagged word will appear as a link that connects that tweet to others using the same hashtag. Thus, hashtags work to help categorize your messages and make them easier for people to find.

For example, if you write a tweet about how you just surprised yourself with a new plot twist in your novel, you might add the hashtag #amwriting. This will further show readers what your tweet is about and will help your message become part of a larger conversation among people who are tweeting about their writing process.

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