Extra, Extra, Read all about…my book! Tips for interacting with Media

Hot off the presses, you have your book freshly published with Booktango.  But, no one knows about it sans family and friends. One of the most cost-effective ways to get your book in the hands of readers is to reach out to journalists and bloggers.  Although the work is not easy and may feel like a long and grueling process, the potential reward of having a book review, story or any coverage for your book is great.

Remember, getting access to journalists and bloggers is not advertising. They are doing you a service by providing free coverage for your book. But, how exactly do you contact the media?

Start with a ripple effect. The ripple effect is best because it starts with people you know. It may seem like an easy start if you’re from a small town, but it can seem daunting if you’re from a larger town or a city. Think of your network as a pool. Local churches, associations and even your company can be helpful networks in gaining access to media contacts in your community.

Remember to be personable. As you gain access to new journalists and bloggers, begin researching those in neighboring counties and cities. Share the first story with the new journalist.

When talking with journalists and bloggers here are some things to remember: Continue reading

Social Media Marketing Tips for Indie Authors

If there’s one thing indie authors should understand about using social media to market their work, it’s this: social media marketing is not about immediate book sales. Imagine an author who posts constantly on Facebook about where you can purchase her book or who assaults followers with a steady stream of Tweets telling them to BUY NOW. No one wants to follow that author. No one will follow that author for long. That’s just not a sustainable marketing strategy.

Don’t be that author.

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Turn Your Manifesto into a Movement – Create a Book to Spread Your Message

Create a Book to Spread Your MessageThere’s no question that the written word has always been a powerful agent of change. An idea, well-articulated, can instigate action and influence lives.

  • In 1517, Martin Luther posted his Ninety-Five Theses to a church door and sparked the Protestant Reformation. 
  • In 1924, poet and critic André Breton wrote the Surrealist Manifesto and started an avant-garde movement and artistic style that would permeate culture and influence creative expressions for decades.
  • In 1976, Louise Hay created a small pamphlet that would transform into her definitive manifesto on personal growth and well being — You Can Heal Your Life. The reach and influence she gained from those works gave her the momentum to become a world-renowned author, publisher and speaker whose ideas have inspired countless lives.

With powerful and innovative technology at your fingertips, you no longer have to post messages on doors or print pamphlets. Never before has it been so easy to create a book. Never before has it been so simple to deliver your message to the masses in a way that is both cost-effective and professional. Continue reading