Marketing Tips: Discoverability and PR

Marketing Tips: Discoverability and PR

Video courtesy of the Author Learning Center

Rusty Shelton, who began his career in traditional publishing and is now the president and CEO of an author publicity firm called Shelton Interactive, discusses discoverability in terms of publicity. How do you connect with the right people in order to get PR?

The way that journalists and media in general interact with authors is very different than it was years ago. Writers are now tasked with getting above the noise of other writers. Journalists are now looking for books online instead of listening to direct pitches. They simply don’t have the time or the resources to review every single press release or phone message. So, think: What are the major stories that people are talking about right now and how does your book relate? Post a blog about it or snag an interview with an influential blogger. Continue reading

5 Tips on How to Get Featured in the Booktango Bookstore

5 Tips on How to Get Featured in the Booktango Bookstore

I just provided our content team with a list of the April updates for the Booktango bookstore homepage.  Believe it or not, there is not a systematic program that runs to feed this page. Each month I sit down and carefully review our titles to decide which books to feature.

The bookstore has several carousels of books on the homepage including the top ‘featured’ carousel, Books We Love, Noteworthy Titles and the coveted Booktango Feature Title. I thought I’d share a little bit about my process of choosing which books to feature, and give you five tips to help your book get picked in upcoming months!

1.) Make sure your keywords are updated.  The very first step in my process is to look for books that are relevant to events of the month or related to the season. For the April featured books I searched for the following keywords: April, Spring, Flower, Gardening, Vacation, Bloom, Autism, Earth, Health, Poetry, Baseball, and Mathematics (and a few more).  All of those words have some relevance to April or events going on around this time making them relevant books to feature for the month. Continue reading

5 Ways to Promote your E-book on Goodreads

5 Ways to Promote your E-book on Goodreads

Now that you’re a self-published author with Booktango, it is time to spread the word about your e-book. A great, cost-effective place to start is the Internet, which is home to several free social media sites, such as Facebook and Twitter.

One of the latest social media trends is Goodreads – an online social book catalog where readers can interact with other readers, create virtual bookshelves, rate and review books.  A great way for you as an author to take advantage of Goodreads is to sign up for the Goodreads Author Program. The primary function of this free program is to help authors reach out to passionate readers. The program is a great place for you to promote your e-book.

How to promote your e-book on Goodreads: Continue reading

Twitter Marketing Secrets: Decoding Hashtags

Twitter Marketing Secrets: Decoding Hashtags

For writers just entering the world of Twitter, hashtags can seem like a bit of a mystery. But the concept is actually pretty simple, and there are plenty of ways to use hashtags to your advantage.

What is a hashtag?

A hashtag is simply a keyword or phrase (with no spaces) that is prefixed with the hashtag symbol #. Examples: #ebooks, #ilovebooks

When you include a hashtag in a tweet, the hashtagged word will appear as a link that connects that tweet to others using the same hashtag. Thus, hashtags work to help categorize your messages and make them easier for people to find.

For example, if you write a tweet about how you just surprised yourself with a new plot twist in your novel, you might add the hashtag #amwriting. This will further show readers what your tweet is about and will help your message become part of a larger conversation among people who are tweeting about their writing process.

What’s the point? Continue reading

Book Marketing: Timing is Everything

Book Marketing: Timing is Everything

Successfully promoting your book isn’t about a big break or an overnight sensation. You have to create a plan of action around a strategic timeframe. Too often authors become so excited with the thought of publishing their book that they forget to use their release date to their advantage. What do I mean exactly? Continue reading

10 Tips to Nailing your Author Interview

Securing an author interview on the radio or TV can be an excellent way to promote your book. These ten tips will help you know what to do before, during and after the interview.

Before the interview:

Research the show and host. Take time to listen to or watch the show you will be interviewed on. Notice things about the host – is he/she funny? Deadpan? Boring? This will help you know what to expect when you are being interviewed.

Send your bio and book. A host will appreciate knowing more about you and your book, and if possible, read your book.

Write questions. Hosts will appreciate a list of questions they could ask you about your book. If possible, include your answers so they will know what to expect you to say in the interview.

Know your time. It’s important to know how long you will be interviewed. Preparing for a five minute interview is very different than preparing for an hour long interview. Continue reading

Inspirational Quotes for Writers with the Blues

Writing is work. It is a blessing and a curse; a calling and a haunting. It’s incredibly rewarding, and at the same time, it’s hard.

As an author, you get stuck. You might want to quit, give up and find a new job – discover an easier passion.

Don’t.

All authors – all people, for that matter – encounter times in their lives and careers where things don’t go their way and they lose their drive to continue. When I encounter times like these, I find inspiration in the words of authors and writers I admire. Here are some of my favorite quotes from authors of various genres: Continue reading

Blogging tips: 5 simple ways to build relationships with your readers

In our fast-paced digital age it’s easy to get lost in the noise.  Unless you take some active steps to make your voice heard, you will struggle to build a fan base.

Luckily Booktango can help. By following these five easy steps you can build the fan base you need to promote and sell your book. Continue reading

How to use Pinterest to promote your book

How to Use Pinterest for Book Marketing

You’ve heard of it. You’ve looked at it. You may have even played with it and thrown around the term “repin” with your close friends. You know it’s powerful, and you want to engage with it to promote your book, but you don’t know how.

Look no further.

At its core, Pinterest is a virtual style-board – a place to collect and share images relating to your personal interests. At a basic level, people use Pinterest to post and share images and content linking back to an original source. Because there are millions of people using Pinterest, the potential to have your content shared is enormous, making it an effective means for book promotion.

How to Use Pinterest as an Author

The ultimate goal of a Pinterest account is to have people follow your boards and repin your pins, thereby promoting your book and you as an author. To encourage this, it’s important to have a strategy and stick to a plan. Though there are countless ways to use Pinterest; the following tips will help you establish a foundation for a promotion strategy that is adjustable yet effective:  Continue reading

Announcing: Winner of the iPad Generosity Contest

Booktango is giving gifts a little bit early as the holiday season approaches. We’re running a two-part contest, Generosity, during October and November. For the first part of the contest we entered all of our authors who submitted their book for publishing by October 31st into a drawing to win a free iPad with Retina display.

We are pleased to announce Oliver Frances, author of Through Existences, is the winner of the iPad!

For those authors who didn’t win the iPad, don’t worry! You still have a chance to win the second part of this contest. Be one of the first 300 authors to submit a book by Nov. 30, and you’ll get:

  • 10 downloadable copies of your e-book to give to family and friends this holiday
  • a free promotional e-mail to help you spread the word about the launch of your book

Join us in congratulating Oliver, and best of luck to those who enter the second part of the contest!