Marketing Tips: Discoverability and PR

Marketing Tips: Discoverability and PR

Video courtesy of the Author Learning Center

Rusty Shelton, who began his career in traditional publishing and is now the president and CEO of an author publicity firm called Shelton Interactive, discusses discoverability in terms of publicity. How do you connect with the right people in order to get PR?

The way that journalists and media in general interact with authors is very different than it was years ago. Writers are now tasked with getting above the noise of other writers. Journalists are now looking for books online instead of listening to direct pitches. They simply don’t have the time or the resources to review every single press release or phone message. So, think: What are the major stories that people are talking about right now and how does your book relate? Post a blog about it or snag an interview with an influential blogger. Continue reading

7 Ways to Promote Your Book with Booktango

One of the most frequently asked questions we get from authors is “how can I effectively market my e-book?” There is no million dollar answer that works for every single author. It’s kind of like weight loss – don’t fall for quick-fix gimmicks, and if you put in a committed effort into working toward your goal, you’ll eventually see some results.

You already know that Booktango is unique for offering free e-book publishing. We also offer some marketing services and opportunities specifically catered toward our digital-only authors. Let’s look at a few and see why each one might work for your marketing strategy.

1.) Check out BookStubs – one our snazziest and most affordable marketing tools. It’s like a business card for your book that you can easily distribute at author events. Watch this one minute video to get a better idea of how BookStubs could be right for your marketing goals.

2.) Get your book featured in the Booktango bookstore. This increases your book’s visibility and it’s FREE publicity. We even offer a few tips on how to increase your chance of being selected. Continue reading

5 Ways to Promote your E-book on Goodreads

5 Ways to Promote your E-book on Goodreads

Now that you’re a self-published author with Booktango, it is time to spread the word about your e-book. A great, cost-effective place to start is the Internet, which is home to several free social media sites, such as Facebook and Twitter.

One of the latest social media trends is Goodreads – an online social book catalog where readers can interact with other readers, create virtual bookshelves, rate and review books.  A great way for you as an author to take advantage of Goodreads is to sign up for the Goodreads Author Program. The primary function of this free program is to help authors reach out to passionate readers. The program is a great place for you to promote your e-book.

How to promote your e-book on Goodreads: Continue reading

Twitter Marketing Secrets: Decoding Hashtags

Twitter Marketing Secrets: Decoding Hashtags

For writers just entering the world of Twitter, hashtags can seem like a bit of a mystery. But the concept is actually pretty simple, and there are plenty of ways to use hashtags to your advantage.

What is a hashtag?

A hashtag is simply a keyword or phrase (with no spaces) that is prefixed with the hashtag symbol #. Examples: #ebooks, #ilovebooks

When you include a hashtag in a tweet, the hashtagged word will appear as a link that connects that tweet to others using the same hashtag. Thus, hashtags work to help categorize your messages and make them easier for people to find.

For example, if you write a tweet about how you just surprised yourself with a new plot twist in your novel, you might add the hashtag #amwriting. This will further show readers what your tweet is about and will help your message become part of a larger conversation among people who are tweeting about their writing process.

What’s the point? Continue reading

Five Easy Ways to Optimize Your Facebook Fan Page

Creating a Facebook fan page for your book is a no-brainer. It’s an easy (and free) way to reach an audience; plus, millions of people spend an average of 8 hours on Facebook per month.

But, it can be overwhelming to build and maintain an active community of fans. Here, we break down five easy steps you should follow in order to optimize your Facebook outreach: Continue reading