Marketing Tips: Discoverability and PR

Marketing Tips: Discoverability and PR

Video courtesy of the Author Learning Center

Rusty Shelton, who began his career in traditional publishing and is now the president and CEO of an author publicity firm called Shelton Interactive, discusses discoverability in terms of publicity. How do you connect with the right people in order to get PR?

The way that journalists and media in general interact with authors is very different than it was years ago. Writers are now tasked with getting above the noise of other writers. Journalists are now looking for books online instead of listening to direct pitches. They simply don’t have the time or the resources to review every single press release or phone message. So, think: What are the major stories that people are talking about right now and how does your book relate? Post a blog about it or snag an interview with an influential blogger. Continue reading

4 Things to Remember When You Attend a Writing Conference

What can a writing community do for you?

There are so many writing conferences, yet so little time. How can you ensure your experience at each conference is a success? Don’t worry. Here are four tips on how to get the most out of attending these kinds of events.

1.)  Set goals. Before deciding which events to attend, you need to create a list of goals you have for a writing conference. This can be as simple as listing out items like “have fun” and “learn more about mystery writing.” With so many activities going on at conferences, it’s easy to get wrapped up in the excitement and forget your purpose. A list of your goals will help you stay on track. Continue reading

5 Tips on How to Get Featured in the Booktango Bookstore

5 Tips on How to Get Featured in the Booktango Bookstore

I just provided our content team with a list of the April updates for the Booktango bookstore homepage.  Believe it or not, there is not a systematic program that runs to feed this page. Each month I sit down and carefully review our titles to decide which books to feature.

The bookstore has several carousels of books on the homepage including the top ‘featured’ carousel, Books We Love, Noteworthy Titles and the coveted Booktango Feature Title. I thought I’d share a little bit about my process of choosing which books to feature, and give you five tips to help your book get picked in upcoming months!

1.) Make sure your keywords are updated.  The very first step in my process is to look for books that are relevant to events of the month or related to the season. For the April featured books I searched for the following keywords: April, Spring, Flower, Gardening, Vacation, Bloom, Autism, Earth, Health, Poetry, Baseball, and Mathematics (and a few more).  All of those words have some relevance to April or events going on around this time making them relevant books to feature for the month. Continue reading

5 Ways to Promote your E-book on Goodreads

5 Ways to Promote your E-book on Goodreads

Now that you’re a self-published author with Booktango, it is time to spread the word about your e-book. A great, cost-effective place to start is the Internet, which is home to several free social media sites, such as Facebook and Twitter.

One of the latest social media trends is Goodreads – an online social book catalog where readers can interact with other readers, create virtual bookshelves, rate and review books.  A great way for you as an author to take advantage of Goodreads is to sign up for the Goodreads Author Program. The primary function of this free program is to help authors reach out to passionate readers. The program is a great place for you to promote your e-book.

How to promote your e-book on Goodreads: Continue reading

Twitter Marketing Secrets: Decoding Hashtags

Twitter Marketing Secrets: Decoding Hashtags

For writers just entering the world of Twitter, hashtags can seem like a bit of a mystery. But the concept is actually pretty simple, and there are plenty of ways to use hashtags to your advantage.

What is a hashtag?

A hashtag is simply a keyword or phrase (with no spaces) that is prefixed with the hashtag symbol #. Examples: #ebooks, #ilovebooks

When you include a hashtag in a tweet, the hashtagged word will appear as a link that connects that tweet to others using the same hashtag. Thus, hashtags work to help categorize your messages and make them easier for people to find.

For example, if you write a tweet about how you just surprised yourself with a new plot twist in your novel, you might add the hashtag #amwriting. This will further show readers what your tweet is about and will help your message become part of a larger conversation among people who are tweeting about their writing process.

What’s the point? Continue reading

Building a Platform: Lessons from author Marisa Treviño

Building a Platform

As the author of the new e-book A Simple Start to Blogging with Social Media and publisher of Latina Lista — one of the premier news sites with a focus on Latino culture and viewpoints — Marisa Treviño possesses a great deal of knowledge on how to write and distribute content for a wide base of readers.  

Last week, we talked with Marisa about how she started a blog from scratch and developed it into a full-blown news site that has a large, dedicated readership. Today, we find out more about how she uses social media and an understanding of her audience to continually expand her reach and grow her platform:

Continue reading