What is more important than knowing how to price an e-book? Word-of-mouth.

Word of Mouth Marketing

If you’re like most authors, you’ve found yourself wondering how to price an e-book as you prepare to launch yours to the world. Over the last six months, there has been substantial debate regarding whether $0.99 was the right price for an e-book or not.  One thing that most successful authors and publishing professionals can agree upon is that word-of-mouth is a crucial part of a successful platform. And, when it comes to a reader recommending a book to a friend, the price of the book is rarely an issue. 

Think about the last book that you really loved reading.  Did you hand a physical copy to a friend or family member and say, “You’ve got to read this!” with exuberance?  How does that work with an e-book? It doesn’t seem practical to hand over your iPad or Kobo and say, “Take this home with you and give it back to me when you’re done with it.”

Here are ways to make your e-book tangible in a virtual world in order to promote recommendations of your book.  Continue reading