Jeet Banerjee, Booktango author of Profitable SEO Strategies, spills some secrets on how authors can amp up their marketing efforts and boost their SEO. Plus, he offers some insight as to why he decided to publish his e-book for free with Booktango.
Can you provide a few tips from your book on how authors can boost their SEO? Don’t spill too many secrets!
There are a lot of different ways to monetize your business with the help of search engine optimization, but most of the methods people are using are eating into their profits. My book discusses various strategies that individual companies can utilize so that they are keeping their SEO costs at a minimum while maximizing their results and profits.
In my book I discuss the common misconception on keyword selection, what are some great questions to ask your internet marketing firm, why organic search engine results will save you much more then PPC, and a lot of other tricks to accelerate your online marketing campaign.
How has publishing an e-book helped build your SEO for your own business?
Perhaps you’ve heard: At Booktango, you make the most money from your e-books. Period. Our online editor has made it easier than ever for authors like you to identify errors and make corrections, which makes it the most efficient platform to get your book published. Writing and publishing an e-book is about finesse, creativity and flexibility — among other things. Since announcing Booktango, not only have we made creating an e-book easier, but we’ve also given you access to tools like the DIY Cover Designer, which allows you to create elegant book covers with drag-and-drop ease. Earlier this week, we announced our new sales and royalty reporting, which gives you insights to help you more effectively market your books.
So, what are e-books going to bring in the future?
It all starts with authors like you — courageous writers willing to share their stories and build an audience of readers. Our sense is that the elements of great storytelling will remain the same, but authors like you will have more opportunities to increase the quality of the books you are producing. Continue reading →
There’s no question that the written word has always been a powerful agent of change. An idea, well-articulated, can instigate action and influence lives.
In 1517, Martin Luther posted his Ninety-Five Theses to a church door and sparked the Protestant Reformation.
In 1924, poet and critic André Breton wrote the Surrealist Manifesto and started an avant-garde movement and artistic style that would permeate culture and influence creative expressions for decades.
In 1976, Louise Hay created a small pamphlet that would transform into her definitive manifesto on personal growth and well being — You Can Heal Your Life. The reach and influence she gained from those works gave her the momentum to become a world-renowned author, publisher and speaker whose ideas have inspired countless lives.
With powerful and innovative technology at your fingertips, you no longer have to post messages on doors or print pamphlets. Never before has it been so easy to create a book. Never before has it been so simple to deliver your message to the masses in a way that is both cost-effective and professional. Continue reading →
It’s human nature. We all have self talk with ourselves on a daily basis: How am I doing? What could I do better? How do I measure up?
We live in a competitive world with constant pressure to do our best. But in order to have a real understanding of where you stand, you need to have the right measuring stick. Measuring the success of your published e-books is no different.
Working with authors and internal customer service departments for over two years now, I know there is one word that can bring anxiety to an author who is trying to measure their book success: royalties. Continue reading →
With more than 3.3 million readers a week, The Globe and Mail is one of the top newspapers in Canada. To prove it, last year they were nominated for 24 National Newspaper Awards and awarded with 8, more than any other publication in Canada. To celebrate its journalism excellence, The Globe and Mail compiled the winning entries into a Booktango e-book called Our Nation’s Finest.
We talked with The Globe and Mail and not only got the scoop on their new book, but we also chatted about the newspaper industry’s switch to digital publishing. According to the Audit Bureau of Circulations, about 14 percent of newspaper circulation is now digital. But with a new e-book and an interactive website full of Canada’s top news stories, we’ll venture to say The Globe and Mail is on the forefront of digital publishing for newspapers.
BT: What kind of stories are in this e-book?
G&M: The first Globe and Mail e-book, Our Nation’s Finest, contains a wide variety of stories that cover topics, such as national, international, politics, business, lifestyle, sports, and news. The range of curated articles includes an exposé of afederal corruption scandal to celebrity profiles, and a recap of how our Canadian dollar bills have changed design over the years in order to prevent counterfeiters. There are also stories about Canada’s national sport, hockey. Continue reading →