Extra, Extra, Read all about…my book! Tips for interacting with Media

Hot off the presses, you have your book freshly published with Booktango.  But, no one knows about it sans family and friends. One of the most cost-effective ways to get your book in the hands of readers is to reach out to journalists and bloggers.  Although the work is not easy and may feel like a long and grueling process, the potential reward of having a book review, story or any coverage for your book is great.

Remember, getting access to journalists and bloggers is not advertising. They are doing you a service by providing free coverage for your book. But, how exactly do you contact the media?

Start with a ripple effect. The ripple effect is best because it starts with people you know. It may seem like an easy start if you’re from a small town, but it can seem daunting if you’re from a larger town or a city. Think of your network as a pool. Local churches, associations and even your company can be helpful networks in gaining access to media contacts in your community.

Remember to be personable. As you gain access to new journalists and bloggers, begin researching those in neighboring counties and cities. Share the first story with the new journalist.

When talking with journalists and bloggers here are some things to remember: Continue reading