Fact vs. Fiction: Booktango Reviews, Complaints and Scams

Fact vs. Fiction: Booktango Reviews, Complaints and Scams“If it sounds too good to be true, it probably is.” I can’t tell you how many times my mother uttered those words growing up, and most of the time she was right. We often get some skeptics who check out Booktango and ask the questions: “If it’s free, 100% royalties, and non-exclusive rights, what’s the catch? How do you make money?”

These are legitimate questions from a consumer who is shopping around for a DIY publishing platform. But, there is no catch! Booktango was created from a group of forward thinkers who wanted to provide tools for any author to publish themselves. We wanted a platform that empowered authors to invest as much (or as little) into getting their book available on major online retailers.

I want to take a minute to debunk three of the most popular Booktango myths floating the interwebs and give you honest and direct answers.

Myth #1: If I publish with Booktango, I have to give up the rights to my book. False! Our terms and conditions state we have non-exclusive rights to your book, which means you can publish with us and another publisher at the same time. You can also publish with us and have full rights to cancel your book and take it elsewhere if you receive a traditional publishing contract or other offers for rights to your book. In fact, we would be thrilled if one of our authors got their name and story out there and was subsequently picked up traditionally! Continue reading

Self-publishing with Google Docs and Booktango, a first-hand Experience

Self-publishing with Google Docs and Booktango, a First-hand Experiences

This in-depth blog post about a Booktango author’s first-hand experience was originally posted on William L. Weaver’s blog, Choice Management.

The Booktango Service

In March of 2012, I came across Booktango, a service of Author Solutions in Bloomington, Indiana which is now owned by Penguin Books, that in turn is owned by Pearson, PLC. The cool thing about Booktango is that it is a freemium service that provides individuals an online website to assemble their eBook, scan it for formatting errors, register and assign an ISBN, produce PDF, MOBI, and EPUB files, and have them listed for sale at Booktango, Amazon, Google Play, Apple iTunes, Barnes & Noble, Kobo, Scribd, and Sony.

All of the above services are 100% free, and there is an additional menu of packages you can purchase that currently range from $49 – $359. The add-on services for a fee include things that employ creative humans who assist in your project including editing, interior images, U.S. Copyright filing, consultation on social media promotion, custom cover design, and marketing assistance. Continue reading

Book Marketing: Timing is Everything

Book Marketing: Timing is Everything

Successfully promoting your book isn’t about a big break or an overnight sensation. You have to create a plan of action around a strategic timeframe. Too often authors become so excited with the thought of publishing their book that they forget to use their release date to their advantage. What do I mean exactly? Continue reading

5 tips to getting published in 2013

5 tips to getting published in 2013

This blog was originally posted on Dec. 31, 2012 on The Indie Book Writers Blog

There has never been a better time to be an author so if you have a manuscript you have been working on, 2013 is the year you can get published.  Here are five simple tips to help you make sure you get to your goal.

  1. Pick a date when you want to hold a copy of your book. Writing is a process, but publishing is a goal so you need a deadline. And I have found the authors who are successful in self publishing, set a date when they want to hold a copy of their book. Sounds simple, but it is really important.
  2. Decide when is the best time for you to write and make that your routine.  I have talked to hundreds of authors and the ones who get to the goal have a discipline about their writing. Most have a better time in the day when they write most productively. What is your best time to write? Do you know when it is? Have you marked out that time on your calendar everyday or most everyday. Continue reading

A Good Story is a Terrible Thing to Waste – Novel Beginnings Writing Contest

You might know him as a screenwriter who has collaborated with such comic greats as Mel Brooks and Steve Martin. Carl Reiner, a distinguished actor, film director, producer, writer, and comedian, is giving aspiring writers the opportunity to become a published author. He teamed up with AuthorHouse and launched a unique writing contest in conjunction with the release of his new book, I Remember Me. For the contest, Reiner started a novel and is giving other writers an opportunity to finish the story and get published.  Here are the details on the contest: Continue reading

Year in Review – Celebrating Our One Year Anniversary

December is often a time of reflection for me and for most people. I spend time thinking about the accomplishments I’ve made over the last year, the opportunities to do better and to set my goals for the coming year.

Coincidentally, this year in addition to reflecting on my personal life and career,  I also get to take a look back at Booktango. Booktango officially went live to the world in Beta one year ago.  It’s been an exciting year and as we close out 2012 and celebrate our first anniversary, I wanted to take some time to celebrate the last 12 months and look ahead to 2013.

December 2011

At launch, Booktango had some of the core features you see today such as the online editor, error identification, e-book details collection, retailer selection and submission. We knew we weren’t done, but we were excited to get an initial product out and begin gathering feedback from our authors. We continued to develop and plan new features for roll out during the first few months following launch. Continue reading

Here’s My Card: How e-book publishing is the new business card.


With the job market as turbulent as ever, people are always looking to stand out from the crowd. One way to do so is by publishing a book on a subject that you know everything about. Okay, maybe not everything, but enough that your peers consider you an expert. Nothing cements your authority in your field like having an articulate and professional book in your hands.

A published book brings credibility and authority on your topic whether you are

  • networking at your local coffee shop,
  • attending a convention at a remote destination, or
  • approaching your boss on that long-overdue raise,

Your book is your business card, the tangible item that will make people remember you. Continue reading

Now’s Not the Time to Panic: The Perfect Gift for All this Holiday Season

Thanksgiving is behind us. So is Black Friday. As you come out of your turkey coma, it hits you: Christmas is only a few weeks away! Holy smokes!

We all have that hard-to-buy-for relative or friend who seems to have everything. And it’s those people in our lives we love the most but loath buying them a holiday gift. They have the newest gadgets, plenty of clothes, more books than some presidential libraries.

But they don’t have a publishing package. Yet. Continue reading

Digital Shorts: Grow your readership by keeping it short with e-book publishing

Did you know that a goldfish has a longer attention span than the average human? Yes. It’s true. As authors what are we to do? If we don’t grab the attention of our readers within eight seconds – that’s the average attention span of mankind in 2012, down from a whopping 12 seconds over a decade ago – then how do we expect to galvanize them through the lengths of War and Peace. Or something similar?

The answer is quite simple, really. Enter digital shorts. A relatively new format for publishers have embraced, these pieces are digital and have a shorter lead time to market. Continue reading

WINDFALL CONTEST: Publish Your Way to 10K

There are plenty of reasons an author might be tempted to publish an e-book with Booktango: there’s the freedom to publish when and how you want to, access to the biggest online retailers, and the highest author royalties in the industry. And if that wasn’t enough … for the rest of September, we at Booktango are making e-book publishing downright irresistible.

A Windfall of Prizes this September

Booktango is giving one lucky author over $10,000-worth of marketing services to help them promote their e-book:

Total prizes – worth $10,454

All you have to do to be considered is publish an e-book with Booktango by the end of September and send us a Tweet about it. It’s really that easy.

How to Enter the Windfall Contest

  1. Submit a manuscript for publication anytime from Sept. 10-30, 2012.
  2. Let the Twittersphere know about your upcoming e-book.
  3. That’s it! Just be patient and wait for us to announce the winner in October.

Why not go for it?

Simply by entering our Windfall Contest, you’ll end up with a published e-book you can be proud of. And if you win … well, then you’ll have all the tools you need to launch an effective online marketing plan to help your e-book reach its full bookselling potential.

Check out the contest terms and conditions, and enter the contest today.