Here’s My Card: How e-book publishing is the new business card.


With the job market as turbulent as ever, people are always looking to stand out from the crowd. One way to do so is by publishing a book on a subject that you know everything about. Okay, maybe not everything, but enough that your peers consider you an expert. Nothing cements your authority in your field like having an articulate and professional book in your hands.

A published book brings credibility and authority on your topic whether you are

  • networking at your local coffee shop,
  • attending a convention at a remote destination, or
  • approaching your boss on that long-overdue raise,

Your book is your business card, the tangible item that will make people remember you. Continue reading

What are E-Book Reading Clubs? Learn How to Create One and use it to Promote your Book

What are E-Book Reading Clubs? Learn How to Create One and use it to Promote your BookI know what you’re thinking? “What are e-book clubs? How in the world is that going to work?”

Well, they do work, and here’s why:

With e-book sales overtaking print books, it’s only a matter of time before they overtake book clubs, too. In starting my own book club with a coworker quite recently, we discovered it was really simple. Just a few rules, a location each month, and an active Goodreads account put us ahead of our game.

“But doesn’t everyone need an e-reader to be a member of an e-book club?”

Well, yes that’s true to a degree. But that doesn’t mean that everyone in your e-book club must have an e-reader. In the wake of growing e-book sales, libraries have started lending e-books and e-readers themselves. Check your local library for rules and regulations. They are also available at many retailers online for a fractional cost, especially if you Continue reading

What is the e-reader market trying to tell you about publishing?

The gadget marketplace is rapidly growing for e-book consumers. The tablet marketplace launched about two years ago with the introduction of the Apple iPad in spring 2010. Then e-readers were first introduced in late 2007, less than five years ago, with the launch of the Amazon Kindle. Today, people who read e-books are faced with multiple e-reader options. So, where does the marketplace stand? And what exactly does it mean for you as an author?

What is the e-reader market share trying to tell you about publishing?Dedicated e-readers, such as the Barnes and Noble NOOK, Amazon Kindle and Sony Reader, allow consumers to download and read e-books only. Tablets, such as the Barnes and Noble NOOK Tablet, Amazon Kindle Fire, Apple iPad and Samsung Galaxy, serve as multifunctional devices that can access the Internet, email, social media and more.

Is it a surprise that tablets, with their added bells and whistles, are coming out on top in the popularity contest against dedicated e-readers?

Over the course of the past six months, Continue reading