I just provided our content team with a list of the April updates for the Booktango bookstore homepage. Believe it or not, there is not a systematic program that runs to feed this page. Each month I sit down and carefully review our titles to decide which books to feature.
The bookstore has several carousels of books on the homepage including the top ‘featured’ carousel, Books We Love, Noteworthy Titles and the coveted Booktango Feature Title. I thought I’d share a little bit about my process of choosing which books to feature, and give you five tips to help your book get picked in upcoming months!
1.) Make sure your keywords are updated. The very first step in my process is to look for books that are relevant to events of the month or related to the season. For the April featured books I searched for the following keywords: April, Spring, Flower, Gardening, Vacation, Bloom, Autism, Earth, Health, Poetry, Baseball, and Mathematics (and a few more). All of those words have some relevance to April or events going on around this time making them relevant books to feature for the month. Continue reading →
One of the most common questions we receive at Booktango is “How can I earn more?” It is a legitimate question. For many of our authors their book was not just something done on a whim. You invested a great deal of time, effort, editing, re-editing, critiquing, designing and promoting your book. Like any good investor, you want to see a return on your investment! As we near the payout window for our Fourth Quarter royalties and many of you are anxiously checking your sales reports, I thought it would be timely to provide three tips to maximize your earnings. Continue reading →
If there’s one thing indie authors should understand about using social media to market their work, it’s this: social media marketing is not about immediate book sales. Imagine an author who posts constantly on Facebook about where you can purchase her book or who assaults followers with a steady stream of Tweets telling them to BUY NOW. No one wants to follow that author. No one will follow that author for long. That’s just not a sustainable marketing strategy.
Perhaps you’ve heard: At Booktango, you make the most money from your e-books. Period. Our online editor has made it easier than ever for authors like you to identify errors and make corrections, which makes it the most efficient platform to get your book published. Writing and publishing an e-book is about finesse, creativity and flexibility — among other things. Since announcing Booktango, not only have we made creating an e-book easier, but we’ve also given you access to tools like the DIY Cover Designer, which allows you to create elegant book covers with drag-and-drop ease. Earlier this week, we announced our new sales and royalty reporting, which gives you insights to help you more effectively market your books.
So, what are e-books going to bring in the future?
It all starts with authors like you — courageous writers willing to share their stories and build an audience of readers. Our sense is that the elements of great storytelling will remain the same, but authors like you will have more opportunities to increase the quality of the books you are producing. Continue reading →
It’s human nature. We all have self talk with ourselves on a daily basis: How am I doing? What could I do better? How do I measure up?
We live in a competitive world with constant pressure to do our best. But in order to have a real understanding of where you stand, you need to have the right measuring stick. Measuring the success of your published e-books is no different.
Working with authors and internal customer service departments for over two years now, I know there is one word that can bring anxiety to an author who is trying to measure their book success: royalties. Continue reading →