What are E-Book Reading Clubs? Learn How to Create One and use it to Promote your Book

What are E-Book Reading Clubs? Learn How to Create One and use it to Promote your BookI know what you’re thinking? “What are e-book clubs? How in the world is that going to work?”

Well, they do work, and here’s why:

With e-book sales overtaking print books, it’s only a matter of time before they overtake book clubs, too. In starting my own book club with a coworker quite recently, we discovered it was really simple. Just a few rules, a location each month, and an active Goodreads account put us ahead of our game.

“But doesn’t everyone need an e-reader to be a member of an e-book club?”

Well, yes that’s true to a degree. But that doesn’t mean that everyone in your e-book club must have an e-reader. In the wake of growing e-book sales, libraries have started lending e-books and e-readers themselves. Check your local library for rules and regulations. They are also available at many retailers online for a fractional cost, especially if you Continue reading

Not Convinced Free E-book Publishing is for You? (read this Q&A with Jeet Banerjee, author of Profitable SEO Strategies)

Jeet Banerjee, Booktango author of Profitable SEO Strategies, spills some secrets on how authors can amp up their marketing efforts and boost their SEO. Plus, he offers some insight as to why he decided to publish his e-book for free with Booktango. 

Can you provide a few tips from your book on how authors can boost their SEO? Don’t spill too many secrets!

There are a lot of different ways to monetize your business with the help of search engine optimization, but most of the methods people are using are eating into their profits. My book discusses various strategies that individual companies can utilize so that they are keeping their SEO costs at a minimum while maximizing their results and profits.

In my book I discuss the common misconception on keyword selection, what are some great questions to ask your internet marketing firm, why organic search engine results will save you much more then PPC, and a lot of other tricks to accelerate your online marketing campaign.

How has publishing an e-book helped build your SEO for your own business?

Publishing an e-book is a great way for me to leverage my website on the search engines Continue reading

Three Predictions for the Future of E-book Publishing

Perhaps you’ve heard: At Booktango, you make the most money from your e-books. Period. Our online editor has made it easier than ever for authors like you to identify errors and make corrections, which makes it the most efficient platform to get your book published. Writing and publishing an e-book is about finesse, creativity and flexibility — among other things. Since announcing Booktango, not only have we made creating an e-book easier, but we’ve also given you access to tools like the DIY Cover Designer, which allows you to create elegant book covers with drag-and-drop ease. Earlier this week, we announced our new sales and royalty reporting, which gives you insights to help you more effectively market your books.

So, what are e-books going to bring in the future?

It all starts with authors like you — courageous writers willing to share their stories and build an audience of readers. Our sense is that the elements of great storytelling will remain the same, but authors like you will have more opportunities to increase the quality of the books you are producing. Continue reading

Turn Your Manifesto into a Movement – Create a Book to Spread Your Message

Create a Book to Spread Your MessageThere’s no question that the written word has always been a powerful agent of change. An idea, well-articulated, can instigate action and influence lives.

  • In 1517, Martin Luther posted his Ninety-Five Theses to a church door and sparked the Protestant Reformation. 
  • In 1924, poet and critic André Breton wrote the Surrealist Manifesto and started an avant-garde movement and artistic style that would permeate culture and influence creative expressions for decades.
  • In 1976, Louise Hay created a small pamphlet that would transform into her definitive manifesto on personal growth and well being — You Can Heal Your Life. The reach and influence she gained from those works gave her the momentum to become a world-renowned author, publisher and speaker whose ideas have inspired countless lives.

With powerful and innovative technology at your fingertips, you no longer have to post messages on doors or print pamphlets. Never before has it been so easy to create a book. Never before has it been so simple to deliver your message to the masses in a way that is both cost-effective and professional. Continue reading

Keep Calm and Run Your Report – New Royalty and Sales Reporting from Booktango

Keep Calm and Run Your Report

It’s human nature. We all have self talk with ourselves on a daily basis: How am I doing? What could I do better? How do I measure up?

We live in a competitive world with constant pressure to do our best. But in order to have a real understanding of where you stand, you need to have the right measuring stick. Measuring the success of your published e-books is no different.

Working with authors and internal customer service departments for over two years now, I know there is one word that can bring anxiety to an author who is trying to measure their book success: royalties. Continue reading

Organization is King – Use an E-book Editor to Turn your Blog into an E-book

So you want to turn your blog into an e-book? How exactly, would one do such a thing?

Organization is King – Use an E-book Editor to Turn your Blog into an E-book

When I thought about this venture, I thought of my own blog. I know that there are categories in WordPress, Blogger, and other platforms, but those in no way encompass all the things I talk about on my blog – and I couldn’t just copy and paste those posts into a Word document.

That would take too long.

The great news is that I don’t have to sit and copy and paste everything. There are a variety of services (some that are even free) that can help you prepare your e-book for Booktango and our free ebook editor.

The first one I found (which was a complete winner in my book) is called Anthologize.  It’s a plug-in for WordPress that allows you organize your blog posts by dragging and dropping them into a special section, and then export the finished product into a format Booktango will read. Continue reading

It’s Payday for Authors

Rolling in the Green

Today at Booktango we announced our Rolling in the Green Royalty Program, an e-book publishing first allowing authors to publish for free and keep the entire sales price on all e-books published prior to July 4, 2012.  If an e-book is sold for $4.99 through the Booktango bookstore, the author gets the full $4.99. So what about books sold through other outlets?  Well, e-book retailers will still take their standard fee, and you’ll get the rest. Booktango takes nothing.

There’s now a whole new sense of freedom in the publishing world because of Booktango. Authors finally have the choice to publish on their own terms, knowing they are earning the highest dollar amount per e-book sold. It’s truly the best time in history to be an author.

What are you waiting for? Continue reading

3 Valuable Elements to E-Book Cover Design

3 Valuable Elements to E-book Cover Design

Think about the last thing you bought. What convinced you to buy it? Were you satisfied with it?

In my own purchasing experience, I’ve found that my satisfaction with a product, e-book or service depends on whether my perceived value of the item exceeds the price that I paid.

I’m usually happy with my purchase if the following conditional statement applies:

If Price Paid < Chris’ Perceived Value of the Product Purchased, then Chris is a satisfied customer and will likely recommend the product

There are many ways that we derive value from e-books, including: the cover, the book’s content, friends’ opinions of the e-book, the price, and the enjoyment or learning potential. As an author you want to increase a reader’s perceived value from the first moment they see it.

Continue reading