Digital Shorts: Grow your readership by keeping it short with e-book publishing

Did you know that a goldfish has a longer attention span than the average human? Yes. It’s true. As authors what are we to do? If we don’t grab the attention of our readers within eight seconds – that’s the average attention span of mankind in 2012, down from a whopping 12 seconds over a decade ago – then how do we expect to galvanize them through the lengths of War and Peace. Or something similar?

The answer is quite simple, really. Enter digital shorts. A relatively new format for publishers have embraced, these pieces are digital and have a shorter lead time to market. Continue reading

Announcing: Winner of the iPad Generosity Contest

Booktango is giving gifts a little bit early as the holiday season approaches. We’re running a two-part contest, Generosity, during October and November. For the first part of the contest we entered all of our authors who submitted their book for publishing by October 31st into a drawing to win a free iPad with Retina display.

We are pleased to announce Oliver Frances, author of Through Existences, is the winner of the iPad!

For those authors who didn’t win the iPad, don’t worry! You still have a chance to win the second part of this contest. Be one of the first 300 authors to submit a book by Nov. 30, and you’ll get:

  • 10 downloadable copies of your e-book to give to family and friends this holiday
  • a free promotional e-mail to help you spread the word about the launch of your book

Join us in congratulating Oliver, and best of luck to those who enter the second part of the contest!

Start Blogging: Lessons from author Marisa Treviño

In 2004, Marisa Treviño was working as an editor for a monthly trade magazine and was routinely published across the nation as a freelance opinion editorialist. Even though she was living off her writing, Marisa wasn’t completely satisfied. She was churning out columns more quickly than they could be published by outside media outlets, and she grew frustrated by her lack of control over the publishing processes for her writings.

The cure for Marisa’s frustration? To start a blog

She had heard about blogs; and the more she learned about them, the more she knew this was the answer. Finally, she would be able to control how often she published and could write whatever she wanted. So, she started writing daily blog posts about issues she cared about; and now, that little blog has evolved into a full-blown news site with an ever-growing readership.

Today, Marisa Treviño is a blogging expert. She recently published an e-book with Booktango — A Simple Start to Blogging with Social Media — to share her knowledge and experience with others. We talked with Marisa to learn more about her story and the advice she has to offer fellow writers: Continue reading

WINDFALL CONTEST: Publish Your Way to 10K

There are plenty of reasons an author might be tempted to publish an e-book with Booktango: there’s the freedom to publish when and how you want to, access to the biggest online retailers, and the highest author royalties in the industry. And if that wasn’t enough … for the rest of September, we at Booktango are making e-book publishing downright irresistible.

A Windfall of Prizes this September

Booktango is giving one lucky author over $10,000-worth of marketing services to help them promote their e-book:

Total prizes – worth $10,454

All you have to do to be considered is publish an e-book with Booktango by the end of September and send us a Tweet about it. It’s really that easy.

How to Enter the Windfall Contest

  1. Submit a manuscript for publication anytime from Sept. 10-30, 2012.
  2. Let the Twittersphere know about your upcoming e-book.
  3. That’s it! Just be patient and wait for us to announce the winner in October.

Why not go for it?

Simply by entering our Windfall Contest, you’ll end up with a published e-book you can be proud of. And if you win … well, then you’ll have all the tools you need to launch an effective online marketing plan to help your e-book reach its full bookselling potential.

Check out the contest terms and conditions, and enter the contest today.

 

Announcing New E-book Publishing Packages: Socializer & Eye Catcher

Since starting this blog back in April, we’ve discussed a wide variety of issues on the topic of e-book publishing. But we keep coming back to two key aspects that seem intrinsically important to publishing in the digital space: online marketing and e-book design.

As we’ve come to fully realize the importance of these topics, we’ve developed innovative enhancements to our online cover design platform, and we’ve added some unique e-book marketing services to help our authors create better-looking e-books and share them more efficiently with the world. Now, we’ve taken things a step further and created two new publishing packages that are designed to help authors meet their e-book publishing goals in these areas.

Introducing the Socializer package

Social media offers one of the most exciting opportunities for online book marketers; but it can also be one of the most daunting. There’s a lot to know and learn about the Continue reading

Is E-book Marketing Different than Print Book Marketing?

Marketing is marketing, right? Yes. The goal behind marketing a new book, regardless of the medium, is the same. You want to position a book so people will find it, buy it and read it. However, because of their format, there is a fundamental difference in the approach you should take for marketing e-books.

Your e-book is electronic, so people won’t be looking for it at the corner Barnes & Noble. But they will be looking for it online. Thus, the Internet is where you should focus e-book marketing.

While you may know how to write an e-book, marketing it online can be tricky unless you have a plan. Luckily, planning can be as simple as one, two, three.

One: Start with a Creative Brief

This is the starting point for any successful marketing plan. A creative brief helps you define several key points of your marketing strategy. Continue reading

Booktango is ready for our next season. Are you?

Booktango's BETA season is now over.

There is a time for everything and a season for every activity. At Booktango, we had a BETA season. We tested some different things on our platform and based all of our changes on feedback we received from our most important constituents: you, our authors. Today, we’re confirming that you’ve helped us accomplish our goals. Over the last six months at Booktango we’ve rolled out some incredible features including:

  • Easy-to-use Online Editor
  • DIY Cover Designer
  • Sales Activity and Royalty Reporting
  • You Get it All Royalty Structure Continue reading

Book Templates Are Dead

Say no to meatgrinders!

When it comes to indie publishing in general, and e-book publishing specifically, there have been many methods, platforms and tools that force you to either give up control over the entire process or to figure everything out by yourself.

With some companies, you blindly send your manuscript through some sort of automated meat grinder process, and you’re left simply hoping that everything will turn out okay on the other end.

At Booktango, we don’t believe there’s a one-size-fits-all mold for churning out e-books. We’re not an e-book factory. To us, e-books are a work of art. They’re not to be abandoned to automated conversions, forced into set book templates or processed through anything even slightly resembling a meatgrinder. Your manuscript deserves some human attention — a little TLC — as it makes its big transition into the e-book world.

Continue reading

Reset and Resub: How to Make an E-book and Keep it Fresh with New Information

How to Make an E-book and Keep it Fresh with New Content“Art is never finished, only abandoned.” ~ Leonardo da Vinci

Any author knows that a fine piece of art — such as your e-book — occasionally needs some tweaking. Even when you have proofread, edited and put that final shine on your book, you may have some ideas later that would make it even better.

Perhaps you find a few lingering typos that you need to correct; or maybe you decide your cover should “pop” more, and you want to spruce up the image, colors or text fonts.

At Booktango, we respect your need as an author to make an e-book better. We understand you need to keep your book fresh and make changes based on your own review or on feedback from book buyers, family and friends. Whatever the reason, we’re here to make it as simple as we can for you. Continue reading

Decoding the Secrets: What is ISBN?

Every e-book published by Booktango gets a free ISBN. But, exactly what is ISBN?

The answer isn’t as complicated as you might imagine. A book’s ISBN, or International Standard Book Number, helps publishers, retailers, and bookstores in book-tracking.

Nowadays, all books get 13-digit ISBNs (books published before 2007 have the 10-digit versions). At first glance, you’d think that each digit is randomized. But, once we break it into five different groups, we can decode the secrets of the ISBN.

What is ISBN?

We’ll take you through the groups so you can learn how an ISBN identifies your book.

Prefix: Welcome to Bookland

The newest addition to the ISBN, the prefix, indicates the product’s industry. The number 978 represents the book publishing industry; you’ll see it on all of the e-books in our bookstore. Continue reading