Clarifying bookstore merge with Book Country

Book Country

A little over a month has passed since we merged our Booktango authors into a new bookstore along with Book Country. While most of the move went smoothly, I wanted to take a few minutes to offer some clarity and answer some of the most common questions.

I’ve been gathering the questions that have come in the most to customer support both at Booktango and Book Country and compiled them below:

What do I need to do as a result of the bookstore move?
For the most part, absolutely nothing! The only recommendation we make is that if you have linked your book on websites, social media or otherwise that you update those links for the new store. However, if you wish to leave them as is we have automatic redirects in place to make sure your audience still reaches your book detail page.  The link change is simple.
If your book used to be available at http://bookstore.booktango.com/Products/SKU-000123456/My-Title.aspx then the new link would be http://bookstore.bookcountry.com/Products/SKU-000123456/My-Title.aspx

Do I have to redo all my books on Book Country?
Nope! There is nothing you have to do. We moved your books to the new bookstore and everything else stays the same. You can still view your dashboard, sales reports and even publish more books on Booktango just like you always have. Continue reading

The Do’s and Don’ts of E-book Cover Design

The Do's and Don'ts of E-book Cover Design

You worked hard to write a book, and now you’re ready to publish. Woo hoo! But, wait. Have you thought about your e-book cover yet? As an e-book author, you face unique challenges when it comes to designing that perfect cover since it will only be seen online. 

E-book design is way more important than most authors realize. If your e-book cover doesn’t grab a reader’s attention, you could potentially lose a sale or even several thousand. Your design must represent the book you’ve created, draw in readers and make your title stand out from the competition.

That might sound overwhelming, so here are a few do’s and don’ts to consider as you create (or hire a pro to create for you) your e-book cover: Continue reading

Fact vs. Fiction: Booktango Reviews, Complaints and Scams

Fact vs. Fiction: Booktango Reviews, Complaints and Scams“If it sounds too good to be true, it probably is.” I can’t tell you how many times my mother uttered those words growing up, and most of the time she was right. We often get some skeptics who check out Booktango and ask the questions: “If it’s free, 100% royalties, and non-exclusive rights, what’s the catch? How do you make money?”

These are legitimate questions from a consumer who is shopping around for a DIY publishing platform. But, there is no catch! Booktango was created from a group of forward thinkers who wanted to provide tools for any author to publish themselves. We wanted a platform that empowered authors to invest as much (or as little) into getting their book available on major online retailers.

I want to take a minute to debunk three of the most popular Booktango myths floating the interwebs and give you honest and direct answers.

Myth #1: If I publish with Booktango, I have to give up the rights to my book. False! Our terms and conditions state we have non-exclusive rights to your book, which means you can publish with us and another publisher at the same time. You can also publish with us and have full rights to cancel your book and take it elsewhere if you receive a traditional publishing contract or other offers for rights to your book. In fact, we would be thrilled if one of our authors got their name and story out there and was subsequently picked up traditionally! Continue reading

Self-publishing with Google Docs and Booktango, a first-hand Experience

Self-publishing with Google Docs and Booktango, a First-hand Experiences

This in-depth blog post about a Booktango author’s first-hand experience was originally posted on William L. Weaver’s blog, Choice Management.

The Booktango Service

In March of 2012, I came across Booktango, a service of Author Solutions in Bloomington, Indiana which is now owned by Penguin Books, that in turn is owned by Pearson, PLC. The cool thing about Booktango is that it is a freemium service that provides individuals an online website to assemble their eBook, scan it for formatting errors, register and assign an ISBN, produce PDF, MOBI, and EPUB files, and have them listed for sale at Booktango, Amazon, Google Play, Apple iTunes, Barnes & Noble, Kobo, Scribd, and Sony.

All of the above services are 100% free, and there is an additional menu of packages you can purchase that currently range from $49 – $359. The add-on services for a fee include things that employ creative humans who assist in your project including editing, interior images, U.S. Copyright filing, consultation on social media promotion, custom cover design, and marketing assistance. Continue reading

Book Marketing: Timing is Everything

Book Marketing: Timing is Everything

Successfully promoting your book isn’t about a big break or an overnight sensation. You have to create a plan of action around a strategic timeframe. Too often authors become so excited with the thought of publishing their book that they forget to use their release date to their advantage. What do I mean exactly? Continue reading

5 tips to getting published in 2013

5 tips to getting published in 2013

This blog was originally posted on Dec. 31, 2012 on The Indie Book Writers Blog

There has never been a better time to be an author so if you have a manuscript you have been working on, 2013 is the year you can get published.  Here are five simple tips to help you make sure you get to your goal.

  1. Pick a date when you want to hold a copy of your book. Writing is a process, but publishing is a goal so you need a deadline. And I have found the authors who are successful in self publishing, set a date when they want to hold a copy of their book. Sounds simple, but it is really important.
  2. Decide when is the best time for you to write and make that your routine.  I have talked to hundreds of authors and the ones who get to the goal have a discipline about their writing. Most have a better time in the day when they write most productively. What is your best time to write? Do you know when it is? Have you marked out that time on your calendar everyday or most everyday. Continue reading

A Good Story is a Terrible Thing to Waste – Novel Beginnings Writing Contest

You might know him as a screenwriter who has collaborated with such comic greats as Mel Brooks and Steve Martin. Carl Reiner, a distinguished actor, film director, producer, writer, and comedian, is giving aspiring writers the opportunity to become a published author. He teamed up with AuthorHouse and launched a unique writing contest in conjunction with the release of his new book, I Remember Me. For the contest, Reiner started a novel and is giving other writers an opportunity to finish the story and get published.  Here are the details on the contest: Continue reading

Year in Review – Celebrating Our One Year Anniversary

December is often a time of reflection for me and for most people. I spend time thinking about the accomplishments I’ve made over the last year, the opportunities to do better and to set my goals for the coming year.

Coincidentally, this year in addition to reflecting on my personal life and career,  I also get to take a look back at Booktango. Booktango officially went live to the world in Beta one year ago.  It’s been an exciting year and as we close out 2012 and celebrate our first anniversary, I wanted to take some time to celebrate the last 12 months and look ahead to 2013.

December 2011

At launch, Booktango had some of the core features you see today such as the online editor, error identification, e-book details collection, retailer selection and submission. We knew we weren’t done, but we were excited to get an initial product out and begin gathering feedback from our authors. We continued to develop and plan new features for roll out during the first few months following launch. Continue reading

Here’s My Card: How e-book publishing is the new business card.


With the job market as turbulent as ever, people are always looking to stand out from the crowd. One way to do so is by publishing a book on a subject that you know everything about. Okay, maybe not everything, but enough that your peers consider you an expert. Nothing cements your authority in your field like having an articulate and professional book in your hands.

A published book brings credibility and authority on your topic whether you are

  • networking at your local coffee shop,
  • attending a convention at a remote destination, or
  • approaching your boss on that long-overdue raise,

Your book is your business card, the tangible item that will make people remember you. Continue reading

Now’s Not the Time to Panic: The Perfect Gift for All this Holiday Season

Thanksgiving is behind us. So is Black Friday. As you come out of your turkey coma, it hits you: Christmas is only a few weeks away! Holy smokes!

We all have that hard-to-buy-for relative or friend who seems to have everything. And it’s those people in our lives we love the most but loath buying them a holiday gift. They have the newest gadgets, plenty of clothes, more books than some presidential libraries.

But they don’t have a publishing package. Yet. Continue reading