Is E-book Marketing Different than Print Book Marketing?

Marketing is marketing, right? Yes. The goal behind marketing a new book, regardless of the medium, is the same. You want to position a book so people will find it, buy it and read it. However, because of their format, there is a fundamental difference in the approach you should take for marketing e-books.

Your e-book is electronic, so people won’t be looking for it at the corner Barnes & Noble. But they will be looking for it online. Thus, the Internet is where you should focus e-book marketing.

While you may know how to write an e-book, marketing it online can be tricky unless you have a plan. Luckily, planning can be as simple as one, two, three.

One: Start with a Creative Brief

This is the starting point for any successful marketing plan. A creative brief helps you define several key points of your marketing strategy. Continue reading

Websites for Authors: Do You Need One?

Websites for Authors

Even in today’s undeniably techno-centric world, many writers resist the idea that they need to have an author website. After all, they have an Amazon page, a Facebook page and a few book reviews floating around on blogs. Isn’t that enough?

We don’t think so.

Imagine for a moment that you’ve overheard something about a great new Thai restaurant in town. You love Thai food. Your interest is piqued. So, you Google the place. Now, imagine there’s no website to be found. Maybe you track down a few Yelp reviews and a Twitter page that tweets daily specials … but you can’t find their hours, their full menu or their prices. Even though you — as a lover of Thai food — were genuinely interested in their business, you give up on the restaurant for now because you couldn’t easily access the information you wanted.

You don’t want that happening to potential readers who can’t find the information they want about you and your book online. Continue reading

Booktango is ready for our next season. Are you?

Booktango's BETA season is now over.

There is a time for everything and a season for every activity. At Booktango, we had a BETA season. We tested some different things on our platform and based all of our changes on feedback we received from our most important constituents: you, our authors. Today, we’re confirming that you’ve helped us accomplish our goals. Over the last six months at Booktango we’ve rolled out some incredible features including:

  • Easy-to-use Online Editor
  • DIY Cover Designer
  • Sales Activity and Royalty Reporting
  • You Get it All Royalty Structure Continue reading

Reset and Resub: How to Make an E-book and Keep it Fresh with New Information

How to Make an E-book and Keep it Fresh with New Content“Art is never finished, only abandoned.” ~ Leonardo da Vinci

Any author knows that a fine piece of art — such as your e-book — occasionally needs some tweaking. Even when you have proofread, edited and put that final shine on your book, you may have some ideas later that would make it even better.

Perhaps you find a few lingering typos that you need to correct; or maybe you decide your cover should “pop” more, and you want to spruce up the image, colors or text fonts.

At Booktango, we respect your need as an author to make an e-book better. We understand you need to keep your book fresh and make changes based on your own review or on feedback from book buyers, family and friends. Whatever the reason, we’re here to make it as simple as we can for you. Continue reading

Three Predictions for the Future of E-book Publishing

Perhaps you’ve heard: At Booktango, you make the most money from your e-books. Period. Our online editor has made it easier than ever for authors like you to identify errors and make corrections, which makes it the most efficient platform to get your book published. Writing and publishing an e-book is about finesse, creativity and flexibility — among other things. Since announcing Booktango, not only have we made creating an e-book easier, but we’ve also given you access to tools like the DIY Cover Designer, which allows you to create elegant book covers with drag-and-drop ease. Earlier this week, we announced our new sales and royalty reporting, which gives you insights to help you more effectively market your books.

So, what are e-books going to bring in the future?

It all starts with authors like you — courageous writers willing to share their stories and build an audience of readers. Our sense is that the elements of great storytelling will remain the same, but authors like you will have more opportunities to increase the quality of the books you are producing. Continue reading

Turn Your Manifesto into a Movement – Create a Book to Spread Your Message

Create a Book to Spread Your MessageThere’s no question that the written word has always been a powerful agent of change. An idea, well-articulated, can instigate action and influence lives.

  • In 1517, Martin Luther posted his Ninety-Five Theses to a church door and sparked the Protestant Reformation. 
  • In 1924, poet and critic André Breton wrote the Surrealist Manifesto and started an avant-garde movement and artistic style that would permeate culture and influence creative expressions for decades.
  • In 1976, Louise Hay created a small pamphlet that would transform into her definitive manifesto on personal growth and well being — You Can Heal Your Life. The reach and influence she gained from those works gave her the momentum to become a world-renowned author, publisher and speaker whose ideas have inspired countless lives.

With powerful and innovative technology at your fingertips, you no longer have to post messages on doors or print pamphlets. Never before has it been so easy to create a book. Never before has it been so simple to deliver your message to the masses in a way that is both cost-effective and professional. Continue reading

Keep Calm and Run Your Report – New Royalty and Sales Reporting from Booktango

Keep Calm and Run Your Report

It’s human nature. We all have self talk with ourselves on a daily basis: How am I doing? What could I do better? How do I measure up?

We live in a competitive world with constant pressure to do our best. But in order to have a real understanding of where you stand, you need to have the right measuring stick. Measuring the success of your published e-books is no different.

Working with authors and internal customer service departments for over two years now, I know there is one word that can bring anxiety to an author who is trying to measure their book success: royalties. Continue reading