Marketing is marketing, right? Yes. The goal behind marketing a new book, regardless of the medium, is the same. You want to position a book so people will find it, buy it and read it. However, because of their format, there is a fundamental difference in the approach you should take for marketing e-books.
Your e-book is electronic, so people won’t be looking for it at the corner Barnes & Noble. But they will be looking for it online. Thus, the Internet is where you should focus e-book marketing.
While you may know how to write an e-book, marketing it online can be tricky unless you have a plan. Luckily, planning can be as simple as one, two, three.
One: Start with a Creative Brief
This is the starting point for any successful marketing plan. A creative brief helps you define several key points of your marketing strategy. Continue reading
“Art is never finished, only abandoned.” ~ Leonardo da Vinci
Perhaps you’ve heard: At Booktango, you make the most money from your e-books. Period. Our online editor has made it easier than ever for authors like you to identify errors and make corrections, which makes it the most efficient platform to get your book published. Writing and publishing an e-book is about finesse, creativity and flexibility — among other things. Since announcing Booktango, not only have we made creating an e-book easier, but we’ve also given you access to tools like the DIY Cover Designer, which allows you to create 
There’s no question that the written word has always been a powerful agent of change. An idea, well-articulated, can instigate action and influence lives.