Marketing is marketing, right? Yes. The goal behind marketing a new book, regardless of the medium, is the same. You want to position a book so people will find it, buy it and read it. However, because of their format, there is a fundamental difference in the approach you should take for marketing e-books.
Your e-book is electronic, so people won’t be looking for it at the corner Barnes & Noble. But they will be looking for it online. Thus, the Internet is where you should focus e-book marketing.
While you may know how to write an e-book, marketing it online can be tricky unless you have a plan. Luckily, planning can be as simple as one, two, three.
One: Start with a Creative Brief
This is the starting point for any successful marketing plan. A creative brief helps you define several key points of your marketing strategy. Continue reading