Clarifying bookstore merge with Book Country

Book Country

A little over a month has passed since we merged our Booktango authors into a new bookstore along with Book Country. While most of the move went smoothly, I wanted to take a few minutes to offer some clarity and answer some of the most common questions.

I’ve been gathering the questions that have come in the most to customer support both at Booktango and Book Country and compiled them below:

What do I need to do as a result of the bookstore move?
For the most part, absolutely nothing! The only recommendation we make is that if you have linked your book on websites, social media or otherwise that you update those links for the new store. However, if you wish to leave them as is we have automatic redirects in place to make sure your audience still reaches your book detail page.  The link change is simple.
If your book used to be available at http://bookstore.booktango.com/Products/SKU-000123456/My-Title.aspx then the new link would be http://bookstore.bookcountry.com/Products/SKU-000123456/My-Title.aspx

Do I have to redo all my books on Book Country?
Nope! There is nothing you have to do. We moved your books to the new bookstore and everything else stays the same. You can still view your dashboard, sales reports and even publish more books on Booktango just like you always have. Continue reading

E-book 2013 Summer Reading List

E-book 2013 Summer Reading List

Summer for me – as it is for most readers – is a time for long road trips, family vacations and weekends spent enjoying long summer nights. Thankfully these are all perfect opportunities to catch up on some reading. I own a Kindle Fire and am a member of Goodreads, so it’s usually easy to find and download the latest bestsellers or discover a new book or author off the beaten path.

During the summer I sometimes dive into the classics (I can never tire of reading Pride and Prejudice or Frankenstein) or pick up a romance novel (the plots are typically gag-worthy but an easy read) or return to my favorite series from my favorite authors (my copies of Harry Potter and Dark Tower are falling apart). I’m currently reading A Game of Thrones by George R.R. Martin (yes, I jumped on the bandwagon due to the popularity of the HBO show) and Penpal by Dathan Auerbach (a relatively unknown author who got his start on a horror forum).

Here at Booktango we have hundreds of new titles published every month. So, it can be tough to sort through all of our options, but what a lucky problem to have, right? I’ll highlight a few titles that I think are a fun summer read while you’re lounging on the beach or, for those who are stay-vacationing like me, on your porch while enjoying an adult beverage, which happens to be one of my favorite summer pastimes: Continue reading

7 Ways to Promote Your Book with Booktango

One of the most frequently asked questions we get from authors is “how can I effectively market my e-book?” There is no million dollar answer that works for every single author. It’s kind of like weight loss – don’t fall for quick-fix gimmicks, and if you put in a committed effort into working toward your goal, you’ll eventually see some results.

You already know that Booktango is unique for offering free e-book publishing. We also offer some marketing services and opportunities specifically catered toward our digital-only authors. Let’s look at a few and see why each one might work for your marketing strategy.

1.) Check out BookStubs – one our snazziest and most affordable marketing tools. It’s like a business card for your book that you can easily distribute at author events. Watch this one minute video to get a better idea of how BookStubs could be right for your marketing goals.

2.) Get your book featured in the Booktango bookstore. This increases your book’s visibility and it’s FREE publicity. We even offer a few tips on how to increase your chance of being selected. Continue reading

5 Tips on How to Get Featured in the Booktango Bookstore

5 Tips on How to Get Featured in the Booktango Bookstore

I just provided our content team with a list of the April updates for the Booktango bookstore homepage.  Believe it or not, there is not a systematic program that runs to feed this page. Each month I sit down and carefully review our titles to decide which books to feature.

The bookstore has several carousels of books on the homepage including the top ‘featured’ carousel, Books We Love, Noteworthy Titles and the coveted Booktango Feature Title. I thought I’d share a little bit about my process of choosing which books to feature, and give you five tips to help your book get picked in upcoming months!

1.) Make sure your keywords are updated.  The very first step in my process is to look for books that are relevant to events of the month or related to the season. For the April featured books I searched for the following keywords: April, Spring, Flower, Gardening, Vacation, Bloom, Autism, Earth, Health, Poetry, Baseball, and Mathematics (and a few more).  All of those words have some relevance to April or events going on around this time making them relevant books to feature for the month. Continue reading

Fact vs. Fiction: Booktango Reviews, Complaints and Scams

Fact vs. Fiction: Booktango Reviews, Complaints and Scams“If it sounds too good to be true, it probably is.” I can’t tell you how many times my mother uttered those words growing up, and most of the time she was right. We often get some skeptics who check out Booktango and ask the questions: “If it’s free, 100% royalties, and non-exclusive rights, what’s the catch? How do you make money?”

These are legitimate questions from a consumer who is shopping around for a DIY publishing platform. But, there is no catch! Booktango was created from a group of forward thinkers who wanted to provide tools for any author to publish themselves. We wanted a platform that empowered authors to invest as much (or as little) into getting their book available on major online retailers.

I want to take a minute to debunk three of the most popular Booktango myths floating the interwebs and give you honest and direct answers.

Myth #1: If I publish with Booktango, I have to give up the rights to my book. False! Our terms and conditions state we have non-exclusive rights to your book, which means you can publish with us and another publisher at the same time. You can also publish with us and have full rights to cancel your book and take it elsewhere if you receive a traditional publishing contract or other offers for rights to your book. In fact, we would be thrilled if one of our authors got their name and story out there and was subsequently picked up traditionally! Continue reading

Three Ways to Maximize Your Royalties with Booktango

 Three Ways to Maximize Your Royalties with Booktango

One of the most common questions we receive at Booktango is “How can I earn more?” It is a legitimate question. For many of our authors their book was not just something done on a whim. You invested a great deal of time, effort, editing, re-editing, critiquing, designing and promoting your book. Like any good investor, you want to see a return on your investment! As we near the payout window for our Fourth Quarter royalties and many of you are anxiously checking your sales reports, I thought it would be timely to provide three tips to maximize your earnings. Continue reading

Year in Review – Celebrating Our One Year Anniversary

December is often a time of reflection for me and for most people. I spend time thinking about the accomplishments I’ve made over the last year, the opportunities to do better and to set my goals for the coming year.

Coincidentally, this year in addition to reflecting on my personal life and career,  I also get to take a look back at Booktango. Booktango officially went live to the world in Beta one year ago.  It’s been an exciting year and as we close out 2012 and celebrate our first anniversary, I wanted to take some time to celebrate the last 12 months and look ahead to 2013.

December 2011

At launch, Booktango had some of the core features you see today such as the online editor, error identification, e-book details collection, retailer selection and submission. We knew we weren’t done, but we were excited to get an initial product out and begin gathering feedback from our authors. We continued to develop and plan new features for roll out during the first few months following launch. Continue reading

Now’s Not the Time to Panic: The Perfect Gift for All this Holiday Season

Thanksgiving is behind us. So is Black Friday. As you come out of your turkey coma, it hits you: Christmas is only a few weeks away! Holy smokes!

We all have that hard-to-buy-for relative or friend who seems to have everything. And it’s those people in our lives we love the most but loath buying them a holiday gift. They have the newest gadgets, plenty of clothes, more books than some presidential libraries.

But they don’t have a publishing package. Yet. Continue reading

WINDFALL CONTEST: Publish Your Way to 10K

There are plenty of reasons an author might be tempted to publish an e-book with Booktango: there’s the freedom to publish when and how you want to, access to the biggest online retailers, and the highest author royalties in the industry. And if that wasn’t enough … for the rest of September, we at Booktango are making e-book publishing downright irresistible.

A Windfall of Prizes this September

Booktango is giving one lucky author over $10,000-worth of marketing services to help them promote their e-book:

Total prizes – worth $10,454

All you have to do to be considered is publish an e-book with Booktango by the end of September and send us a Tweet about it. It’s really that easy.

How to Enter the Windfall Contest

  1. Submit a manuscript for publication anytime from Sept. 10-30, 2012.
  2. Let the Twittersphere know about your upcoming e-book.
  3. That’s it! Just be patient and wait for us to announce the winner in October.

Why not go for it?

Simply by entering our Windfall Contest, you’ll end up with a published e-book you can be proud of. And if you win … well, then you’ll have all the tools you need to launch an effective online marketing plan to help your e-book reach its full bookselling potential.

Check out the contest terms and conditions, and enter the contest today.

 

Announcing New E-book Publishing Packages: Socializer & Eye Catcher

Since starting this blog back in April, we’ve discussed a wide variety of issues on the topic of e-book publishing. But we keep coming back to two key aspects that seem intrinsically important to publishing in the digital space: online marketing and e-book design.

As we’ve come to fully realize the importance of these topics, we’ve developed innovative enhancements to our online cover design platform, and we’ve added some unique e-book marketing services to help our authors create better-looking e-books and share them more efficiently with the world. Now, we’ve taken things a step further and created two new publishing packages that are designed to help authors meet their e-book publishing goals in these areas.

Introducing the Socializer package

Social media offers one of the most exciting opportunities for online book marketers; but it can also be one of the most daunting. There’s a lot to know and learn about the Continue reading