The Importance of Peer Book Reviews

The Importance of Peer Book Reviews

If you want your book to appeal to the general public, you need to see what your fellow authors think about it before publishing it. Too often a writer’s ego (e.g. “My work is already perfect!”) gets in the way of this common-sense strategy. Don’t be that author! Ask your peers to review your work – whether it’s just sections or an entire manuscript – to ensure you publish your best work possible.

Sure, it can be scary to put your work in front of your peers, but the benefits far outweigh any hesitations you may have: Continue reading

7 Ways to Promote Your Book with Booktango

One of the most frequently asked questions we get from authors is “how can I effectively market my e-book?” There is no million dollar answer that works for every single author. It’s kind of like weight loss – don’t fall for quick-fix gimmicks, and if you put in a committed effort into working toward your goal, you’ll eventually see some results.

You already know that Booktango is unique for offering free e-book publishing. We also offer some marketing services and opportunities specifically catered toward our digital-only authors. Let’s look at a few and see why each one might work for your marketing strategy.

1.) Check out BookStubs – one our snazziest and most affordable marketing tools. It’s like a business card for your book that you can easily distribute at author events. Watch this one minute video to get a better idea of how BookStubs could be right for your marketing goals.

2.) Get your book featured in the Booktango bookstore. This increases your book’s visibility and it’s FREE publicity. We even offer a few tips on how to increase your chance of being selected. Continue reading

5 Ways to Promote your E-book on Goodreads

5 Ways to Promote your E-book on Goodreads

Now that you’re a self-published author with Booktango, it is time to spread the word about your e-book. A great, cost-effective place to start is the Internet, which is home to several free social media sites, such as Facebook and Twitter.

One of the latest social media trends is Goodreads – an online social book catalog where readers can interact with other readers, create virtual bookshelves, rate and review books.  A great way for you as an author to take advantage of Goodreads is to sign up for the Goodreads Author Program. The primary function of this free program is to help authors reach out to passionate readers. The program is a great place for you to promote your e-book.

How to promote your e-book on Goodreads: Continue reading

What can a writing community do for you?

True story: I am not a writer unless you count my blog posts on Booktango or my occasional lengthy Facebook statuses. However, I do know a lot of writers, and I am lucky enough to get to speak directly to some of our authors. The one thing I hear a lot is that authors write in solitude, alone, in the quiet. Perhaps that is when the best ideas come to them or maybe they are afraid if they share their ideas or stories, someone might steal them. Whatever the reason may be, I’d like to suggest writers look for feedback during their writing and publishing process.

Who better to give a writer feedback than other writers, or better yet, potential readers? Well friends, good news! There are tools out there to help you with just that.  Writing communities offer several options to interact with others, share struggles, provide insights or ideas. The best part? Almost every (good) community has guidelines and terms of use that protect the writer from their work being copied or against really abusive feedback.

Who should join a writing community? Continue reading

Extra, Extra, Read all about…my book! Tips for interacting with Media

Hot off the presses, you have your book freshly published with Booktango.  But, no one knows about it sans family and friends. One of the most cost-effective ways to get your book in the hands of readers is to reach out to journalists and bloggers.  Although the work is not easy and may feel like a long and grueling process, the potential reward of having a book review, story or any coverage for your book is great.

Remember, getting access to journalists and bloggers is not advertising. They are doing you a service by providing free coverage for your book. But, how exactly do you contact the media?

Start with a ripple effect. The ripple effect is best because it starts with people you know. It may seem like an easy start if you’re from a small town, but it can seem daunting if you’re from a larger town or a city. Think of your network as a pool. Local churches, associations and even your company can be helpful networks in gaining access to media contacts in your community.

Remember to be personable. As you gain access to new journalists and bloggers, begin researching those in neighboring counties and cities. Share the first story with the new journalist.

When talking with journalists and bloggers here are some things to remember: Continue reading

Book Reviews in the Blogosphere

Times are certainly changing with the rise of e-book publishing. It makes sense that book marketing is evolving right along with it. No longer are reviews confined to newspapers and magazines. Today, book review bloggers even have their own convention in New York City called the BEA Bloggers Conference!

But, how do you get a book review from a well-known blogger?

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