5 Ways to Promote your E-book on Goodreads

5 Ways to Promote your E-book on Goodreads

Now that you’re a self-published author with Booktango, it is time to spread the word about your e-book. A great, cost-effective place to start is the Internet, which is home to several free social media sites, such as Facebook and Twitter.

One of the latest social media trends is Goodreads – an online social book catalog where readers can interact with other readers, create virtual bookshelves, rate and review books.  A great way for you as an author to take advantage of Goodreads is to sign up for the Goodreads Author Program. The primary function of this free program is to help authors reach out to passionate readers. The program is a great place for you to promote your e-book.

How to promote your e-book on Goodreads: Continue reading

Blogging tips: 5 simple ways to build relationships with your readers

In our fast-paced digital age it’s easy to get lost in the noise.  Unless you take some active steps to make your voice heard, you will struggle to build a fan base.

Luckily Booktango can help. By following these five easy steps you can build the fan base you need to promote and sell your book. Continue reading

Building a Platform: Lessons from author Marisa Treviño

Building a Platform

As the author of the new e-book A Simple Start to Blogging with Social Media and publisher of Latina Lista — one of the premier news sites with a focus on Latino culture and viewpoints — Marisa Treviño possesses a great deal of knowledge on how to write and distribute content for a wide base of readers.  

Last week, we talked with Marisa about how she started a blog from scratch and developed it into a full-blown news site that has a large, dedicated readership. Today, we find out more about how she uses social media and an understanding of her audience to continually expand her reach and grow her platform:

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Start Blogging: Lessons from author Marisa Treviño

In 2004, Marisa Treviño was working as an editor for a monthly trade magazine and was routinely published across the nation as a freelance opinion editorialist. Even though she was living off her writing, Marisa wasn’t completely satisfied. She was churning out columns more quickly than they could be published by outside media outlets, and she grew frustrated by her lack of control over the publishing processes for her writings.

The cure for Marisa’s frustration? To start a blog

She had heard about blogs; and the more she learned about them, the more she knew this was the answer. Finally, she would be able to control how often she published and could write whatever she wanted. So, she started writing daily blog posts about issues she cared about; and now, that little blog has evolved into a full-blown news site with an ever-growing readership.

Today, Marisa Treviño is a blogging expert. She recently published an e-book with Booktango — A Simple Start to Blogging with Social Media — to share her knowledge and experience with others. We talked with Marisa to learn more about her story and the advice she has to offer fellow writers: Continue reading

Is E-book Marketing Different than Print Book Marketing?

Marketing is marketing, right? Yes. The goal behind marketing a new book, regardless of the medium, is the same. You want to position a book so people will find it, buy it and read it. However, because of their format, there is a fundamental difference in the approach you should take for marketing e-books.

Your e-book is electronic, so people won’t be looking for it at the corner Barnes & Noble. But they will be looking for it online. Thus, the Internet is where you should focus e-book marketing.

While you may know how to write an e-book, marketing it online can be tricky unless you have a plan. Luckily, planning can be as simple as one, two, three.

One: Start with a Creative Brief

This is the starting point for any successful marketing plan. A creative brief helps you define several key points of your marketing strategy. Continue reading

Extra, Extra, Read all about…my book! Tips for interacting with Media

Hot off the presses, you have your book freshly published with Booktango.  But, no one knows about it sans family and friends. One of the most cost-effective ways to get your book in the hands of readers is to reach out to journalists and bloggers.  Although the work is not easy and may feel like a long and grueling process, the potential reward of having a book review, story or any coverage for your book is great.

Remember, getting access to journalists and bloggers is not advertising. They are doing you a service by providing free coverage for your book. But, how exactly do you contact the media?

Start with a ripple effect. The ripple effect is best because it starts with people you know. It may seem like an easy start if you’re from a small town, but it can seem daunting if you’re from a larger town or a city. Think of your network as a pool. Local churches, associations and even your company can be helpful networks in gaining access to media contacts in your community.

Remember to be personable. As you gain access to new journalists and bloggers, begin researching those in neighboring counties and cities. Share the first story with the new journalist.

When talking with journalists and bloggers here are some things to remember: Continue reading

Organization is King – Use an E-book Editor to Turn your Blog into an E-book

So you want to turn your blog into an e-book? How exactly, would one do such a thing?

Organization is King – Use an E-book Editor to Turn your Blog into an E-book

When I thought about this venture, I thought of my own blog. I know that there are categories in WordPress, Blogger, and other platforms, but those in no way encompass all the things I talk about on my blog – and I couldn’t just copy and paste those posts into a Word document.

That would take too long.

The great news is that I don’t have to sit and copy and paste everything. There are a variety of services (some that are even free) that can help you prepare your e-book for Booktango and our free ebook editor.

The first one I found (which was a complete winner in my book) is called Anthologize.  It’s a plug-in for WordPress that allows you organize your blog posts by dragging and dropping them into a special section, and then export the finished product into a format Booktango will read. Continue reading