Marketing Tips: Discoverability and PR

Marketing Tips: Discoverability and PR

Video courtesy of the Author Learning Center

Rusty Shelton, who began his career in traditional publishing and is now the president and CEO of an author publicity firm called Shelton Interactive, discusses discoverability in terms of publicity. How do you connect with the right people in order to get PR?

The way that journalists and media in general interact with authors is very different than it was years ago. Writers are now tasked with getting above the noise of other writers. Journalists are now looking for books online instead of listening to direct pitches. They simply don’t have the time or the resources to review every single press release or phone message. So, think: What are the major stories that people are talking about right now and how does your book relate? Post a blog about it or snag an interview with an influential blogger. Continue reading

4 Things to Remember When You Attend a Writing Conference

What can a writing community do for you?

There are so many writing conferences, yet so little time. How can you ensure your experience at each conference is a success? Don’t worry. Here are four tips on how to get the most out of attending these kinds of events.

1.)  Set goals. Before deciding which events to attend, you need to create a list of goals you have for a writing conference. This can be as simple as listing out items like “have fun” and “learn more about mystery writing.” With so many activities going on at conferences, it’s easy to get wrapped up in the excitement and forget your purpose. A list of your goals will help you stay on track. Continue reading

5 Ways to Promote your E-book on Goodreads

5 Ways to Promote your E-book on Goodreads

Now that you’re a self-published author with Booktango, it is time to spread the word about your e-book. A great, cost-effective place to start is the Internet, which is home to several free social media sites, such as Facebook and Twitter.

One of the latest social media trends is Goodreads – an online social book catalog where readers can interact with other readers, create virtual bookshelves, rate and review books.  A great way for you as an author to take advantage of Goodreads is to sign up for the Goodreads Author Program. The primary function of this free program is to help authors reach out to passionate readers. The program is a great place for you to promote your e-book.

How to promote your e-book on Goodreads: Continue reading

Book Marketing: Timing is Everything

Book Marketing: Timing is Everything

Successfully promoting your book isn’t about a big break or an overnight sensation. You have to create a plan of action around a strategic timeframe. Too often authors become so excited with the thought of publishing their book that they forget to use their release date to their advantage. What do I mean exactly? Continue reading

10 Tips to Nailing your Author Interview

Securing an author interview on the radio or TV can be an excellent way to promote your book. These ten tips will help you know what to do before, during and after the interview.

Before the interview:

Research the show and host. Take time to listen to or watch the show you will be interviewed on. Notice things about the host – is he/she funny? Deadpan? Boring? This will help you know what to expect when you are being interviewed.

Send your bio and book. A host will appreciate knowing more about you and your book, and if possible, read your book.

Write questions. Hosts will appreciate a list of questions they could ask you about your book. If possible, include your answers so they will know what to expect you to say in the interview.

Know your time. It’s important to know how long you will be interviewed. Preparing for a five minute interview is very different than preparing for an hour long interview. Continue reading

Blogging tips: 5 simple ways to build relationships with your readers

In our fast-paced digital age it’s easy to get lost in the noise.  Unless you take some active steps to make your voice heard, you will struggle to build a fan base.

Luckily Booktango can help. By following these five easy steps you can build the fan base you need to promote and sell your book. Continue reading

How to use Pinterest to promote your book

How to Use Pinterest for Book Marketing

You’ve heard of it. You’ve looked at it. You may have even played with it and thrown around the term “repin” with your close friends. You know it’s powerful, and you want to engage with it to promote your book, but you don’t know how.

Look no further.

At its core, Pinterest is a virtual style-board – a place to collect and share images relating to your personal interests. At a basic level, people use Pinterest to post and share images and content linking back to an original source. Because there are millions of people using Pinterest, the potential to have your content shared is enormous, making it an effective means for book promotion.

How to Use Pinterest as an Author

The ultimate goal of a Pinterest account is to have people follow your boards and repin your pins, thereby promoting your book and you as an author. To encourage this, it’s important to have a strategy and stick to a plan. Though there are countless ways to use Pinterest; the following tips will help you establish a foundation for a promotion strategy that is adjustable yet effective:  Continue reading

Woohoo! My e-book’s available for e-readers everywhere. Now what?!

Congratulations! Becoming a published author is a great accomplishment. You’ve done something few people will do in their lives. At the same time, more and more books are available for sale in the marketplace than ever before, including books that went out of publication and are now coming back as e-books. In my experience consulting with authors, creating a marketing plan is often one of the most overlooked disciplines when it comes to thinking about how to build an audience for their book.

I’ve also found that there is never a shortage of ideas for what an author could do to build an audience. The trick is selecting the best ideas that will work for your book. 

Here are three keys to help you build an audience for your book: Continue reading

Websites for Authors: Do You Need One?

Websites for Authors

Even in today’s undeniably techno-centric world, many writers resist the idea that they need to have an author website. After all, they have an Amazon page, a Facebook page and a few book reviews floating around on blogs. Isn’t that enough?

We don’t think so.

Imagine for a moment that you’ve overheard something about a great new Thai restaurant in town. You love Thai food. Your interest is piqued. So, you Google the place. Now, imagine there’s no website to be found. Maybe you track down a few Yelp reviews and a Twitter page that tweets daily specials … but you can’t find their hours, their full menu or their prices. Even though you — as a lover of Thai food — were genuinely interested in their business, you give up on the restaurant for now because you couldn’t easily access the information you wanted.

You don’t want that happening to potential readers who can’t find the information they want about you and your book online. Continue reading