Digital Shorts: Grow your readership by keeping it short with e-book publishing

Did you know that a goldfish has a longer attention span than the average human? Yes. It’s true. As authors what are we to do? If we don’t grab the attention of our readers within eight seconds – that’s the average attention span of mankind in 2012, down from a whopping 12 seconds over a decade ago – then how do we expect to galvanize them through the lengths of War and Peace. Or something similar?

The answer is quite simple, really. Enter digital shorts. A relatively new format for publishers have embraced, these pieces are digital and have a shorter lead time to market. Continue reading

How to use Pinterest to promote your book

How to Use Pinterest for Book Marketing

You’ve heard of it. You’ve looked at it. You may have even played with it and thrown around the term “repin” with your close friends. You know it’s powerful, and you want to engage with it to promote your book, but you don’t know how.

Look no further.

At its core, Pinterest is a virtual style-board – a place to collect and share images relating to your personal interests. At a basic level, people use Pinterest to post and share images and content linking back to an original source. Because there are millions of people using Pinterest, the potential to have your content shared is enormous, making it an effective means for book promotion.

How to Use Pinterest as an Author

The ultimate goal of a Pinterest account is to have people follow your boards and repin your pins, thereby promoting your book and you as an author. To encourage this, it’s important to have a strategy and stick to a plan. Though there are countless ways to use Pinterest; the following tips will help you establish a foundation for a promotion strategy that is adjustable yet effective:  Continue reading

Announcing: Winner of the iPad Generosity Contest

Booktango is giving gifts a little bit early as the holiday season approaches. We’re running a two-part contest, Generosity, during October and November. For the first part of the contest we entered all of our authors who submitted their book for publishing by October 31st into a drawing to win a free iPad with Retina display.

We are pleased to announce Oliver Frances, author of Through Existences, is the winner of the iPad!

For those authors who didn’t win the iPad, don’t worry! You still have a chance to win the second part of this contest. Be one of the first 300 authors to submit a book by Nov. 30, and you’ll get:

  • 10 downloadable copies of your e-book to give to family and friends this holiday
  • a free promotional e-mail to help you spread the word about the launch of your book

Join us in congratulating Oliver, and best of luck to those who enter the second part of the contest!

20 spooky writing prompts to keep you up all night (better check under your bed one more time!)

You are a writer; you have a story to tell the world. Writing comes easy to you, and the words just flow out like honey. What’s that? You have writers block and are currently trying to decide between either banging your head on your desk or crying like a baby? Ahhh … the reality of writing is sometimes vastly different than the poetic dream.

Let us help spur you on to greatness with some spooky Halloween writing prompts. These may take your mind to scary, dark places. Proceed with caution!

  1. You have the option to be a ghost for one day. Who would you haunt, and how?
  2. If you had the ability to talk to the dead, would you?
  3. If you could interview one person who is no longer living, who would you interview?
  4. What is the greatest horror story of all time? What made it great?
  5. What happened to that monster that used to live under your bed? Where is he now? Continue reading

Finish Strong in November: Six Tips for National Novel Writing Month

November is almost here. Do you know what that means? It’s National Novel Writing Month, and it’s time to write the novel of your dreams.

NaNoWriMo” is a 30-day writing contest for aspiring novelists. The idea of the event is to motivate writers to draft a 50,000-word novel in 30 days. That’s about 175 pages. And if we break that down further, it’s shy of six pages a day. In perspective, you’re writing one small freshman composition assignment everyday for 30 days. Nothing you can’t handle. Right?

Well, if you’re motivated to compete in NaNoWriMo, I have tips to help you write better, more effective prose. Continue reading

Time Management: How to Find Time to Write with a Crazy Schedule

Does it feel like if you add one more thing to your calendar it (and you!) might have a meltdown? Finding time to write in the midst of such a jam-packed schedule is daunting, but it is possible.

These three simple tips can help you carve out the time you need to actually finish the book you’ve been working on. Continue reading

Announcing: Publish Your Way to 10K Contest Winner

Announcing the Windfall Contest WinnerIn the words of Vince Lombardi, “Winning isn’t everything; it’s the only thing.”  This poignant statement was made to place emphasis on the importance of having a goal and working hard to achieve it.  As many of you know writing a book and getting it published is not an easy task. It is, to put it simply, a grand accomplishment that takes discipline, courage and perseverance.  Continue reading

Unleashing the Discipline of Creative Writing

 

 I have a raggedy yellow piece of paper that my father gave me about 30 years ago.  Written on it are these words, “Nothing great was ever accomplished without discipline.”

Today, you might be feeling fearful about how to finish a manuscript, find readers for your book or come up with something worthwhile to say in your blog.  Take a walk. Get out of familiar space and allow your mind to wander. Find your joy in simple things. Be thankful. Reflect on goals that you have accomplished in the past. Remember, you have a choice to make. You can listen to the excuses or you can get busy doing something great. Continue reading

Woohoo! My e-book’s available for e-readers everywhere. Now what?!

Congratulations! Becoming a published author is a great accomplishment. You’ve done something few people will do in their lives. At the same time, more and more books are available for sale in the marketplace than ever before, including books that went out of publication and are now coming back as e-books. In my experience consulting with authors, creating a marketing plan is often one of the most overlooked disciplines when it comes to thinking about how to build an audience for their book.

I’ve also found that there is never a shortage of ideas for what an author could do to build an audience. The trick is selecting the best ideas that will work for your book. 

Here are three keys to help you build an audience for your book: Continue reading

Building a Platform: Lessons from author Marisa Treviño

Building a Platform

As the author of the new e-book A Simple Start to Blogging with Social Media and publisher of Latina Lista — one of the premier news sites with a focus on Latino culture and viewpoints — Marisa Treviño possesses a great deal of knowledge on how to write and distribute content for a wide base of readers.  

Last week, we talked with Marisa about how she started a blog from scratch and developed it into a full-blown news site that has a large, dedicated readership. Today, we find out more about how she uses social media and an understanding of her audience to continually expand her reach and grow her platform:

Continue reading