Creating a Facebook fan page for your book is a no-brainer. It’s an easy (and free) way to reach an audience; plus, millions of people spend an average of 8 hours on Facebook per month.
But, it can be overwhelming to build and maintain an active community of fans. Here, we break down five easy steps you should follow in order to optimize your Facebook outreach:
- Schedule your posts. Facebook just announced that you can schedule a post to appear on your page up to six months in advance. Talk about a time saver. If you know you’re hosting a speaking engagement or book signing, schedule automatic reminders for your readers. This frees up time for you to focus on interacting with your Facebook fans.
- Update your Facebook cover on a regular basis. Keep it fresh. If you update your cover banner at least once a month, it will go on your wall and out into the news feed of your fans. Think about incorporating a reason or message with the change, such as “We just hit 1,000 fans today!” or honor a “fan of the month.”
- Use pictures. People are naturally drawn to pictures, and Facebook gives images a lot of real estate on the news feed. Take numerous pictures at your author events, post funny pictures of your dog reading your book, create inspirational memes with writing wisdom and post all of these on your Facebook page.
- Post succinct messages. In a world where everyone is plugged in 24/7, people simply don’t have the time or patience to read lengthy points. Studies show that lengthy Facebook content goes unread and discourages action on the part of the user. Posts between 100 and 250 characters (less than three lines of text) see about 60 percent more likes, comments and shares than posts greater than 250 characters.
- Don’t be selfish.The biggest mistake you can make as an author is promoting your book on your Facebook page … and that’s it. No reaching out to other authors. No establishing connections with you audience. Just incessant “BUY MY BOOK” posts. This is a huge turn off, and unfortunately it happens a lot. Think about it: If you’re at a party and all you do is talk about you, you, you … word will spread pretty quickly that you’re a bore who should be avoided. Don’t be “that author” on Facebook. In order to boost your marketing potential, you need to be selfless and build your community rather than plugging your book non-stop. Comment on other posts, or ask how a friend is coming along with their manuscript. The marketing for your book will follow naturally.
If you still find it difficult to keep up with your book’s Facebook fan page or would like help launching your social media presence, check out the Social Media Publicist campaign.
How often do you update your book’s Facebook fan page?