Not Convinced Free E-book Publishing is for You? (read this Q&A with Jeet Banerjee, author of Profitable SEO Strategies)

Jeet Banerjee, Booktango author of Profitable SEO Strategies, spills some secrets on how authors can amp up their marketing efforts and boost their SEO. Plus, he offers some insight as to why he decided to publish his e-book for free with Booktango. 

Can you provide a few tips from your book on how authors can boost their SEO? Don’t spill too many secrets!

There are a lot of different ways to monetize your business with the help of search engine optimization, but most of the methods people are using are eating into their profits. My book discusses various strategies that individual companies can utilize so that they are keeping their SEO costs at a minimum while maximizing their results and profits.

In my book I discuss the common misconception on keyword selection, what are some great questions to ask your internet marketing firm, why organic search engine results will save you much more then PPC, and a lot of other tricks to accelerate your online marketing campaign.

How has publishing an e-book helped build your SEO for your own business?

Publishing an e-book is a great way for me to leverage my website on the search engines Continue reading

Three Predictions for the Future of E-book Publishing

Perhaps you’ve heard: At Booktango, you make the most money from your e-books. Period. Our online editor has made it easier than ever for authors like you to identify errors and make corrections, which makes it the most efficient platform to get your book published. Writing and publishing an e-book is about finesse, creativity and flexibility — among other things. Since announcing Booktango, not only have we made creating an e-book easier, but we’ve also given you access to tools like the DIY Cover Designer, which allows you to create elegant book covers with drag-and-drop ease. Earlier this week, we announced our new sales and royalty reporting, which gives you insights to help you more effectively market your books.

So, what are e-books going to bring in the future?

It all starts with authors like you — courageous writers willing to share their stories and build an audience of readers. Our sense is that the elements of great storytelling will remain the same, but authors like you will have more opportunities to increase the quality of the books you are producing. Continue reading

Turn Your Manifesto into a Movement – Create a Book to Spread Your Message

Create a Book to Spread Your MessageThere’s no question that the written word has always been a powerful agent of change. An idea, well-articulated, can instigate action and influence lives.

  • In 1517, Martin Luther posted his Ninety-Five Theses to a church door and sparked the Protestant Reformation. 
  • In 1924, poet and critic André Breton wrote the Surrealist Manifesto and started an avant-garde movement and artistic style that would permeate culture and influence creative expressions for decades.
  • In 1976, Louise Hay created a small pamphlet that would transform into her definitive manifesto on personal growth and well being — You Can Heal Your Life. The reach and influence she gained from those works gave her the momentum to become a world-renowned author, publisher and speaker whose ideas have inspired countless lives.

With powerful and innovative technology at your fingertips, you no longer have to post messages on doors or print pamphlets. Never before has it been so easy to create a book. Never before has it been so simple to deliver your message to the masses in a way that is both cost-effective and professional. Continue reading

Digital Publishing Q&A Session with The Globe and Mail

With more than 3.3 million readers a week, The Globe and Mail is one of the top newspapers in Canada. To prove it, last year they were nominated for 24 National Newspaper Awards and awarded with 8, more than any other publication in Canada. To celebrate its journalism excellence, The Globe and Mail compiled the winning entries into a Booktango e-book called Our Nation’s Finest.

We talked with The Globe and Mail and not only got the scoop on their new book, but we also chatted about the newspaper industry’s switch to digital publishing. According to the Audit Bureau of Circulations, about 14 percent of newspaper circulation is now digital. But with a new e-book and an interactive website full of Canada’s top news stories, we’ll venture to say The Globe and Mail is on the forefront of digital publishing for newspapers.

Digital Publishing Q&A Session

BT: What kind of stories are in this e-book?

G&M: The first Globe and Mail e-book, Our Nation’s Finest, contains a wide variety of stories that cover topics, such as national, international, politics, business, lifestyle, sports, and news. The range of curated articles includes an exposé of a federal corruption scandal to celebrity profiles, and a recap of how our Canadian dollar bills have changed design over the years in order to prevent counterfeiters. There are also stories about Canada’s national sport, hockey. Continue reading

Are E-Books Saving the Environment One Book at A Time?

Can you hear the lament of nostalgia? Some would say e-books are killing the indie bookstores and the beat-nik culture that embraced it so many years ago. And the closing of mega-box bookstores show their visible scars on urban sprawl — vacant Border’s blot the four corners of my hometown.

What are ebooks doing to the environment?

The closings of these stores and the scattering of the people who congregated them could be a reflection of a recovering economy, but it’s more a sign of changing times.

But what are ebooks doing to the environment? We are increasingly a more environmentally-conscious people, and technology is reflecting this with the rise of e-books and their e-readers. We have come to realize and embrace the printed book is a significant waste of energy, water and paper.

Writing for the San Francisco Chronicle, Nancy Davis Kho tells us the “National Resources Defense Council estimates the U.S. publishing industry uses more than 1.5 million metric tons of paper each year.” An earlier study estimates that each printed book produces 8.85 pounds of carbon dioxide. So when we think about the environmental impact of e-books, part of the answer is simple. There are no trees used in the production of an e-book. So they do, in fact, save the environment.

But that’s where the easy answer stops, because the evidence is sketchy that e-readers have a lower carbon impact. Continue reading

Organization is King – Use an E-book Editor to Turn your Blog into an E-book

So you want to turn your blog into an e-book? How exactly, would one do such a thing?

Organization is King – Use an E-book Editor to Turn your Blog into an E-book

When I thought about this venture, I thought of my own blog. I know that there are categories in WordPress, Blogger, and other platforms, but those in no way encompass all the things I talk about on my blog – and I couldn’t just copy and paste those posts into a Word document.

That would take too long.

The great news is that I don’t have to sit and copy and paste everything. There are a variety of services (some that are even free) that can help you prepare your e-book for Booktango and our free ebook editor.

The first one I found (which was a complete winner in my book) is called Anthologize.  It’s a plug-in for WordPress that allows you organize your blog posts by dragging and dropping them into a special section, and then export the finished product into a format Booktango will read. Continue reading

What is the e-reader market trying to tell you about publishing?

The gadget marketplace is rapidly growing for e-book consumers. The tablet marketplace launched about two years ago with the introduction of the Apple iPad in spring 2010. Then e-readers were first introduced in late 2007, less than five years ago, with the launch of the Amazon Kindle. Today, people who read e-books are faced with multiple e-reader options. So, where does the marketplace stand? And what exactly does it mean for you as an author?

What is the e-reader market share trying to tell you about publishing?Dedicated e-readers, such as the Barnes and Noble NOOK, Amazon Kindle and Sony Reader, allow consumers to download and read e-books only. Tablets, such as the Barnes and Noble NOOK Tablet, Amazon Kindle Fire, Apple iPad and Samsung Galaxy, serve as multifunctional devices that can access the Internet, email, social media and more.

Is it a surprise that tablets, with their added bells and whistles, are coming out on top in the popularity contest against dedicated e-readers?

Over the course of the past six months, Continue reading

Leading as a Yes Author in a world of No

Leading as a Yes author - Booktango blogOver the years I’ve talked to many authors who have tried to pitch their book to agents and traditional publishers, but all they’re hearing is a world of “no,” “not interested” and “good luck.” It can be a disheartening process. Especially for authors who know they’ve got a story to tell that could help or entertain someone. A colleague once asked, “What good is a manuscript that is sitting in someone’s desk drawer?”

As a free publisher, Booktango gives authors an alternative path to the traditional route with huge benefits. One such benefit is that you get to keep every penny of your sales when you sell an e-book through the Booktango bookstore. Another bonus is that you’re book is available through e-retailers such as Amazon®, Barnes and Noble®, Kobo®, Apple® iBooks, and Google®. 

So, you’ve heard the no’s, but what is keeping you from leading as a “Yes Author”? 

In my experience the biggest thing that keeps us from accomplishing our dreams and goals is fear and lack of belief. When I was in high-school I was told I’d never make Continue reading