You worked hard to write a book, and now you’re ready to publish. Woo hoo! But, wait. Have you thought about your e-book cover yet? As an e-book author, you face unique challenges when it comes to designing that perfect cover since it will only be seen online.
E-book design is way more important than most authors realize. If your e-book cover doesn’t grab a reader’s attention, you could potentially lose a sale or even several thousand. Your design must represent the book you’ve created, draw in readers and make your title stand out from the competition.
That might sound overwhelming, so here are a few do’s and don’ts to consider as you create (or hire a pro to create for you) your e-book cover: Continue reading →
Since starting this blog back in April, we’ve discussed a wide variety of issues on the topic of e-book publishing. But we keep coming back to two key aspects that seem intrinsically important to publishing in the digital space: online marketing and e-book design.
As we’ve come to fully realize the importance of these topics, we’ve developed innovative enhancements to our online cover design platform, and we’ve added some unique e-book marketing services to help our authors create better-looking e-books and share them more efficiently with the world. Now, we’ve taken things a step further and created two new publishing packages that are designed to help authors meet their e-book publishing goals in these areas.
Introducing the Socializer package
Social media offers one of the most exciting opportunities for online book marketers; but it can also be one of the most daunting. There’s a lot to know and learn about the Continue reading →
You already know Booktango makes it easy for you to publish your e-book. But, not all e-readers are created equal, so it’s always nice to have little reminders of what universally works before you upload your manuscript. Make sure to follow these seven traits of a great e-book design, which came straight from our e-book design experts:
High resolution cover. Professional-looking covers need to be high-resolution – at least 200 ppi (pixels per inch)
Consistent style. Make sure your style flows throughout the book. You don’t want your readers to feel like they’re in a different book with each flip of a page that has a new layout, random pictures or different font type. Continue reading →
Design with the reduced visibility of your cover in mind
Sometimes as authors we can get so close to crafting our book that we forget we’re not the audience for our book. For example, we might design our book cover based on the colors and visual elements we like instead of thinking about what our audience might like. In a former life as an ad executive for JWT, I found we often needed to remind our clients, “It’s not about you; it’s about your customers.” In your case, as an author, sometimes you need to remember, “It’s not about you; it’s about the people who will read your book and tell their friends about it.”
There are times when you know in your gut what your audience wants in a book cover. There are other times when it would be ideal if you could solicit feedback from prospective readers and allow their feedback to guide your design. Continue reading →
Think about the last thing you bought. What convinced you to buy it? Were you satisfied with it?
In my own purchasing experience, I’ve found that my satisfaction with a product, e-book or service depends on whether my perceived value of the item exceeds the price that I paid.
I’m usually happy with my purchase if the following conditional statement applies:
If Price Paid < Chris’ Perceived Value of the Product Purchased, then Chris is a satisfied customer and will likely recommend the product
There are many ways that we derive value from e-books, including: the cover, the book’s content, friends’ opinions of the e-book, the price, and the enjoyment or learning potential. As an author you want to increase a reader’s perceived value from the first moment they see it.