How to use Pinterest to promote your book

How to Use Pinterest for Book Marketing

You’ve heard of it. You’ve looked at it. You may have even played with it and thrown around the term “repin” with your close friends. You know it’s powerful, and you want to engage with it to promote your book, but you don’t know how.

Look no further.

At its core, Pinterest is a virtual style-board – a place to collect and share images relating to your personal interests. At a basic level, people use Pinterest to post and share images and content linking back to an original source. Because there are millions of people using Pinterest, the potential to have your content shared is enormous, making it an effective means for book promotion.

How to Use Pinterest as an Author

The ultimate goal of a Pinterest account is to have people follow your boards and repin your pins, thereby promoting your book and you as an author. To encourage this, it’s important to have a strategy and stick to a plan. Though there are countless ways to use Pinterest; the following tips will help you establish a foundation for a promotion strategy that is adjustable yet effective:  Continue reading

Woohoo! My e-book’s available for e-readers everywhere. Now what?!

Congratulations! Becoming a published author is a great accomplishment. You’ve done something few people will do in their lives. At the same time, more and more books are available for sale in the marketplace than ever before, including books that went out of publication and are now coming back as e-books. In my experience consulting with authors, creating a marketing plan is often one of the most overlooked disciplines when it comes to thinking about how to build an audience for their book.

I’ve also found that there is never a shortage of ideas for what an author could do to build an audience. The trick is selecting the best ideas that will work for your book. 

Here are three keys to help you build an audience for your book: Continue reading

Building a Platform: Lessons from author Marisa Treviño

Building a Platform

As the author of the new e-book A Simple Start to Blogging with Social Media and publisher of Latina Lista — one of the premier news sites with a focus on Latino culture and viewpoints — Marisa Treviño possesses a great deal of knowledge on how to write and distribute content for a wide base of readers.  

Last week, we talked with Marisa about how she started a blog from scratch and developed it into a full-blown news site that has a large, dedicated readership. Today, we find out more about how she uses social media and an understanding of her audience to continually expand her reach and grow her platform:

Continue reading

Start Blogging: Lessons from author Marisa Treviño

In 2004, Marisa Treviño was working as an editor for a monthly trade magazine and was routinely published across the nation as a freelance opinion editorialist. Even though she was living off her writing, Marisa wasn’t completely satisfied. She was churning out columns more quickly than they could be published by outside media outlets, and she grew frustrated by her lack of control over the publishing processes for her writings.

The cure for Marisa’s frustration? To start a blog

She had heard about blogs; and the more she learned about them, the more she knew this was the answer. Finally, she would be able to control how often she published and could write whatever she wanted. So, she started writing daily blog posts about issues she cared about; and now, that little blog has evolved into a full-blown news site with an ever-growing readership.

Today, Marisa Treviño is a blogging expert. She recently published an e-book with Booktango — A Simple Start to Blogging with Social Media — to share her knowledge and experience with others. We talked with Marisa to learn more about her story and the advice she has to offer fellow writers: Continue reading

Five Easy Ways to Optimize Your Facebook Fan Page

Creating a Facebook fan page for your book is a no-brainer. It’s an easy (and free) way to reach an audience; plus, millions of people spend an average of 8 hours on Facebook per month.

But, it can be overwhelming to build and maintain an active community of fans. Here, we break down five easy steps you should follow in order to optimize your Facebook outreach: Continue reading

Announcing New E-book Publishing Packages: Socializer & Eye Catcher

Since starting this blog back in April, we’ve discussed a wide variety of issues on the topic of e-book publishing. But we keep coming back to two key aspects that seem intrinsically important to publishing in the digital space: online marketing and e-book design.

As we’ve come to fully realize the importance of these topics, we’ve developed innovative enhancements to our online cover design platform, and we’ve added some unique e-book marketing services to help our authors create better-looking e-books and share them more efficiently with the world. Now, we’ve taken things a step further and created two new publishing packages that are designed to help authors meet their e-book publishing goals in these areas.

Introducing the Socializer package

Social media offers one of the most exciting opportunities for online book marketers; but it can also be one of the most daunting. There’s a lot to know and learn about the Continue reading

Is E-book Marketing Different than Print Book Marketing?

Marketing is marketing, right? Yes. The goal behind marketing a new book, regardless of the medium, is the same. You want to position a book so people will find it, buy it and read it. However, because of their format, there is a fundamental difference in the approach you should take for marketing e-books.

Your e-book is electronic, so people won’t be looking for it at the corner Barnes & Noble. But they will be looking for it online. Thus, the Internet is where you should focus e-book marketing.

While you may know how to write an e-book, marketing it online can be tricky unless you have a plan. Luckily, planning can be as simple as one, two, three.

One: Start with a Creative Brief

This is the starting point for any successful marketing plan. A creative brief helps you define several key points of your marketing strategy. Continue reading

What is more important than knowing how to price an e-book? Word-of-mouth.

Word of Mouth Marketing

If you’re like most authors, you’ve found yourself wondering how to price an e-book as you prepare to launch yours to the world. Over the last six months, there has been substantial debate regarding whether $0.99 was the right price for an e-book or not.  One thing that most successful authors and publishing professionals can agree upon is that word-of-mouth is a crucial part of a successful platform. And, when it comes to a reader recommending a book to a friend, the price of the book is rarely an issue. 

Think about the last book that you really loved reading.  Did you hand a physical copy to a friend or family member and say, “You’ve got to read this!” with exuberance?  How does that work with an e-book? It doesn’t seem practical to hand over your iPad or Kobo and say, “Take this home with you and give it back to me when you’re done with it.”

Here are ways to make your e-book tangible in a virtual world in order to promote recommendations of your book.  Continue reading

Extra, Extra, Read all about…my book! Tips for interacting with Media

Hot off the presses, you have your book freshly published with Booktango.  But, no one knows about it sans family and friends. One of the most cost-effective ways to get your book in the hands of readers is to reach out to journalists and bloggers.  Although the work is not easy and may feel like a long and grueling process, the potential reward of having a book review, story or any coverage for your book is great.

Remember, getting access to journalists and bloggers is not advertising. They are doing you a service by providing free coverage for your book. But, how exactly do you contact the media?

Start with a ripple effect. The ripple effect is best because it starts with people you know. It may seem like an easy start if you’re from a small town, but it can seem daunting if you’re from a larger town or a city. Think of your network as a pool. Local churches, associations and even your company can be helpful networks in gaining access to media contacts in your community.

Remember to be personable. As you gain access to new journalists and bloggers, begin researching those in neighboring counties and cities. Share the first story with the new journalist.

When talking with journalists and bloggers here are some things to remember: Continue reading

Websites for Authors: Do You Need One?

Websites for Authors

Even in today’s undeniably techno-centric world, many writers resist the idea that they need to have an author website. After all, they have an Amazon page, a Facebook page and a few book reviews floating around on blogs. Isn’t that enough?

We don’t think so.

Imagine for a moment that you’ve overheard something about a great new Thai restaurant in town. You love Thai food. Your interest is piqued. So, you Google the place. Now, imagine there’s no website to be found. Maybe you track down a few Yelp reviews and a Twitter page that tweets daily specials … but you can’t find their hours, their full menu or their prices. Even though you — as a lover of Thai food — were genuinely interested in their business, you give up on the restaurant for now because you couldn’t easily access the information you wanted.

You don’t want that happening to potential readers who can’t find the information they want about you and your book online. Continue reading