Clarifying bookstore merge with Book Country

Book Country

A little over a month has passed since we merged our Booktango authors into a new bookstore along with Book Country. While most of the move went smoothly, I wanted to take a few minutes to offer some clarity and answer some of the most common questions.

I’ve been gathering the questions that have come in the most to customer support both at Booktango and Book Country and compiled them below:

What do I need to do as a result of the bookstore move?
For the most part, absolutely nothing! The only recommendation we make is that if you have linked your book on websites, social media or otherwise that you update those links for the new store. However, if you wish to leave them as is we have automatic redirects in place to make sure your audience still reaches your book detail page.  The link change is simple.
If your book used to be available at http://bookstore.booktango.com/Products/SKU-000123456/My-Title.aspx then the new link would be http://bookstore.bookcountry.com/Products/SKU-000123456/My-Title.aspx

Do I have to redo all my books on Book Country?
Nope! There is nothing you have to do. We moved your books to the new bookstore and everything else stays the same. You can still view your dashboard, sales reports and even publish more books on Booktango just like you always have. Continue reading

Marketing Tips: Discoverability and PR

Marketing Tips: Discoverability and PR

Video courtesy of the Author Learning Center

Rusty Shelton, who began his career in traditional publishing and is now the president and CEO of an author publicity firm called Shelton Interactive, discusses discoverability in terms of publicity. How do you connect with the right people in order to get PR?

The way that journalists and media in general interact with authors is very different than it was years ago. Writers are now tasked with getting above the noise of other writers. Journalists are now looking for books online instead of listening to direct pitches. They simply don’t have the time or the resources to review every single press release or phone message. So, think: What are the major stories that people are talking about right now and how does your book relate? Post a blog about it or snag an interview with an influential blogger. Continue reading

7 Ways to Promote Your Book with Booktango

One of the most frequently asked questions we get from authors is “how can I effectively market my e-book?” There is no million dollar answer that works for every single author. It’s kind of like weight loss – don’t fall for quick-fix gimmicks, and if you put in a committed effort into working toward your goal, you’ll eventually see some results.

You already know that Booktango is unique for offering free e-book publishing. We also offer some marketing services and opportunities specifically catered toward our digital-only authors. Let’s look at a few and see why each one might work for your marketing strategy.

1.) Check out BookStubs – one our snazziest and most affordable marketing tools. It’s like a business card for your book that you can easily distribute at author events. Watch this one minute video to get a better idea of how BookStubs could be right for your marketing goals.

2.) Get your book featured in the Booktango bookstore. This increases your book’s visibility and it’s FREE publicity. We even offer a few tips on how to increase your chance of being selected. Continue reading

4 Things to Remember When You Attend a Writing Conference

What can a writing community do for you?

There are so many writing conferences, yet so little time. How can you ensure your experience at each conference is a success? Don’t worry. Here are four tips on how to get the most out of attending these kinds of events.

1.)  Set goals. Before deciding which events to attend, you need to create a list of goals you have for a writing conference. This can be as simple as listing out items like “have fun” and “learn more about mystery writing.” With so many activities going on at conferences, it’s easy to get wrapped up in the excitement and forget your purpose. A list of your goals will help you stay on track. Continue reading

5 Tips on How to Get Featured in the Booktango Bookstore

5 Tips on How to Get Featured in the Booktango Bookstore

I just provided our content team with a list of the April updates for the Booktango bookstore homepage.  Believe it or not, there is not a systematic program that runs to feed this page. Each month I sit down and carefully review our titles to decide which books to feature.

The bookstore has several carousels of books on the homepage including the top ‘featured’ carousel, Books We Love, Noteworthy Titles and the coveted Booktango Feature Title. I thought I’d share a little bit about my process of choosing which books to feature, and give you five tips to help your book get picked in upcoming months!

1.) Make sure your keywords are updated.  The very first step in my process is to look for books that are relevant to events of the month or related to the season. For the April featured books I searched for the following keywords: April, Spring, Flower, Gardening, Vacation, Bloom, Autism, Earth, Health, Poetry, Baseball, and Mathematics (and a few more).  All of those words have some relevance to April or events going on around this time making them relevant books to feature for the month. Continue reading

5 Ways to Promote your E-book on Goodreads

5 Ways to Promote your E-book on Goodreads

Now that you’re a self-published author with Booktango, it is time to spread the word about your e-book. A great, cost-effective place to start is the Internet, which is home to several free social media sites, such as Facebook and Twitter.

One of the latest social media trends is Goodreads – an online social book catalog where readers can interact with other readers, create virtual bookshelves, rate and review books.  A great way for you as an author to take advantage of Goodreads is to sign up for the Goodreads Author Program. The primary function of this free program is to help authors reach out to passionate readers. The program is a great place for you to promote your e-book.

How to promote your e-book on Goodreads: Continue reading

Twitter Marketing Secrets: Decoding Hashtags

Twitter Marketing Secrets: Decoding Hashtags

For writers just entering the world of Twitter, hashtags can seem like a bit of a mystery. But the concept is actually pretty simple, and there are plenty of ways to use hashtags to your advantage.

What is a hashtag?

A hashtag is simply a keyword or phrase (with no spaces) that is prefixed with the hashtag symbol #. Examples: #ebooks, #ilovebooks

When you include a hashtag in a tweet, the hashtagged word will appear as a link that connects that tweet to others using the same hashtag. Thus, hashtags work to help categorize your messages and make them easier for people to find.

For example, if you write a tweet about how you just surprised yourself with a new plot twist in your novel, you might add the hashtag #amwriting. This will further show readers what your tweet is about and will help your message become part of a larger conversation among people who are tweeting about their writing process.

What’s the point? Continue reading

Book Marketing: Timing is Everything

Book Marketing: Timing is Everything

Successfully promoting your book isn’t about a big break or an overnight sensation. You have to create a plan of action around a strategic timeframe. Too often authors become so excited with the thought of publishing their book that they forget to use their release date to their advantage. What do I mean exactly? Continue reading

10 Tips to Nailing your Author Interview

Securing an author interview on the radio or TV can be an excellent way to promote your book. These ten tips will help you know what to do before, during and after the interview.

Before the interview:

Research the show and host. Take time to listen to or watch the show you will be interviewed on. Notice things about the host – is he/she funny? Deadpan? Boring? This will help you know what to expect when you are being interviewed.

Send your bio and book. A host will appreciate knowing more about you and your book, and if possible, read your book.

Write questions. Hosts will appreciate a list of questions they could ask you about your book. If possible, include your answers so they will know what to expect you to say in the interview.

Know your time. It’s important to know how long you will be interviewed. Preparing for a five minute interview is very different than preparing for an hour long interview. Continue reading

Blogging tips: 5 simple ways to build relationships with your readers

In our fast-paced digital age it’s easy to get lost in the noise.  Unless you take some active steps to make your voice heard, you will struggle to build a fan base.

Luckily Booktango can help. By following these five easy steps you can build the fan base you need to promote and sell your book. Continue reading