Clarifying bookstore merge with Book Country

Book Country

A little over a month has passed since we merged our Booktango authors into a new bookstore along with Book Country. While most of the move went smoothly, I wanted to take a few minutes to offer some clarity and answer some of the most common questions.

I’ve been gathering the questions that have come in the most to customer support both at Booktango and Book Country and compiled them below:

What do I need to do as a result of the bookstore move?
For the most part, absolutely nothing! The only recommendation we make is that if you have linked your book on websites, social media or otherwise that you update those links for the new store. However, if you wish to leave them as is we have automatic redirects in place to make sure your audience still reaches your book detail page.  The link change is simple.
If your book used to be available at http://bookstore.booktango.com/Products/SKU-000123456/My-Title.aspx then the new link would be http://bookstore.bookcountry.com/Products/SKU-000123456/My-Title.aspx

Do I have to redo all my books on Book Country?
Nope! There is nothing you have to do. We moved your books to the new bookstore and everything else stays the same. You can still view your dashboard, sales reports and even publish more books on Booktango just like you always have. Continue reading

5 Tips on How to Get Featured in the Booktango Bookstore

5 Tips on How to Get Featured in the Booktango Bookstore

I just provided our content team with a list of the April updates for the Booktango bookstore homepage.  Believe it or not, there is not a systematic program that runs to feed this page. Each month I sit down and carefully review our titles to decide which books to feature.

The bookstore has several carousels of books on the homepage including the top ‘featured’ carousel, Books We Love, Noteworthy Titles and the coveted Booktango Feature Title. I thought I’d share a little bit about my process of choosing which books to feature, and give you five tips to help your book get picked in upcoming months!

1.) Make sure your keywords are updated.  The very first step in my process is to look for books that are relevant to events of the month or related to the season. For the April featured books I searched for the following keywords: April, Spring, Flower, Gardening, Vacation, Bloom, Autism, Earth, Health, Poetry, Baseball, and Mathematics (and a few more).  All of those words have some relevance to April or events going on around this time making them relevant books to feature for the month. Continue reading

Fact vs. Fiction: Booktango Reviews, Complaints and Scams

Fact vs. Fiction: Booktango Reviews, Complaints and Scams“If it sounds too good to be true, it probably is.” I can’t tell you how many times my mother uttered those words growing up, and most of the time she was right. We often get some skeptics who check out Booktango and ask the questions: “If it’s free, 100% royalties, and non-exclusive rights, what’s the catch? How do you make money?”

These are legitimate questions from a consumer who is shopping around for a DIY publishing platform. But, there is no catch! Booktango was created from a group of forward thinkers who wanted to provide tools for any author to publish themselves. We wanted a platform that empowered authors to invest as much (or as little) into getting their book available on major online retailers.

I want to take a minute to debunk three of the most popular Booktango myths floating the interwebs and give you honest and direct answers.

Myth #1: If I publish with Booktango, I have to give up the rights to my book. False! Our terms and conditions state we have non-exclusive rights to your book, which means you can publish with us and another publisher at the same time. You can also publish with us and have full rights to cancel your book and take it elsewhere if you receive a traditional publishing contract or other offers for rights to your book. In fact, we would be thrilled if one of our authors got their name and story out there and was subsequently picked up traditionally! Continue reading

Three Ways to Maximize Your Royalties with Booktango

 Three Ways to Maximize Your Royalties with Booktango

One of the most common questions we receive at Booktango is “How can I earn more?” It is a legitimate question. For many of our authors their book was not just something done on a whim. You invested a great deal of time, effort, editing, re-editing, critiquing, designing and promoting your book. Like any good investor, you want to see a return on your investment! As we near the payout window for our Fourth Quarter royalties and many of you are anxiously checking your sales reports, I thought it would be timely to provide three tips to maximize your earnings. Continue reading

What can a writing community do for you?

True story: I am not a writer unless you count my blog posts on Booktango or my occasional lengthy Facebook statuses. However, I do know a lot of writers, and I am lucky enough to get to speak directly to some of our authors. The one thing I hear a lot is that authors write in solitude, alone, in the quiet. Perhaps that is when the best ideas come to them or maybe they are afraid if they share their ideas or stories, someone might steal them. Whatever the reason may be, I’d like to suggest writers look for feedback during their writing and publishing process.

Who better to give a writer feedback than other writers, or better yet, potential readers? Well friends, good news! There are tools out there to help you with just that.  Writing communities offer several options to interact with others, share struggles, provide insights or ideas. The best part? Almost every (good) community has guidelines and terms of use that protect the writer from their work being copied or against really abusive feedback.

Who should join a writing community? Continue reading

Year in Review – Celebrating Our One Year Anniversary

December is often a time of reflection for me and for most people. I spend time thinking about the accomplishments I’ve made over the last year, the opportunities to do better and to set my goals for the coming year.

Coincidentally, this year in addition to reflecting on my personal life and career,  I also get to take a look back at Booktango. Booktango officially went live to the world in Beta one year ago.  It’s been an exciting year and as we close out 2012 and celebrate our first anniversary, I wanted to take some time to celebrate the last 12 months and look ahead to 2013.

December 2011

At launch, Booktango had some of the core features you see today such as the online editor, error identification, e-book details collection, retailer selection and submission. We knew we weren’t done, but we were excited to get an initial product out and begin gathering feedback from our authors. We continued to develop and plan new features for roll out during the first few months following launch. Continue reading

Reset and Resub: How to Make an E-book and Keep it Fresh with New Information

How to Make an E-book and Keep it Fresh with New Content“Art is never finished, only abandoned.” ~ Leonardo da Vinci

Any author knows that a fine piece of art — such as your e-book — occasionally needs some tweaking. Even when you have proofread, edited and put that final shine on your book, you may have some ideas later that would make it even better.

Perhaps you find a few lingering typos that you need to correct; or maybe you decide your cover should “pop” more, and you want to spruce up the image, colors or text fonts.

At Booktango, we respect your need as an author to make an e-book better. We understand you need to keep your book fresh and make changes based on your own review or on feedback from book buyers, family and friends. Whatever the reason, we’re here to make it as simple as we can for you. Continue reading

Yes We Can! Convert Your ePUB to E-Book Online and Sell Worldwide.

Yes, we can convert your ePUB into an e-book!

As technology evolves and the e-book revolution continues to grow, more and more authors have their manuscripts in formats other than the standard Word document. Maybe you had someone professionally create an ePUB file for you. Perhaps you started publishing with one of those other guys but weren’t happy with the way they smashed up your book. Or you might just have mad skills and created an ePUB file all on your own.

However you got it, if you now have an ePUB file and you want to convert your ePUB to e-book, Booktango can help. And, we won’t make you pay the high prices others may charge to “baby” your book. Continue reading

Keep Calm and Run Your Report – New Royalty and Sales Reporting from Booktango

Keep Calm and Run Your Report

It’s human nature. We all have self talk with ourselves on a daily basis: How am I doing? What could I do better? How do I measure up?

We live in a competitive world with constant pressure to do our best. But in order to have a real understanding of where you stand, you need to have the right measuring stick. Measuring the success of your published e-books is no different.

Working with authors and internal customer service departments for over two years now, I know there is one word that can bring anxiety to an author who is trying to measure their book success: royalties. Continue reading