Not Convinced Free E-book Publishing is for You? (read this Q&A with Jeet Banerjee, author of Profitable SEO Strategies)

Jeet Banerjee, Booktango author of Profitable SEO Strategies, spills some secrets on how authors can amp up their marketing efforts and boost their SEO. Plus, he offers some insight as to why he decided to publish his e-book for free with Booktango. 

Can you provide a few tips from your book on how authors can boost their SEO? Don’t spill too many secrets!

There are a lot of different ways to monetize your business with the help of search engine optimization, but most of the methods people are using are eating into their profits. My book discusses various strategies that individual companies can utilize so that they are keeping their SEO costs at a minimum while maximizing their results and profits.

In my book I discuss the common misconception on keyword selection, what are some great questions to ask your internet marketing firm, why organic search engine results will save you much more then PPC, and a lot of other tricks to accelerate your online marketing campaign.

How has publishing an e-book helped build your SEO for your own business?

Publishing an e-book is a great way for me to leverage my website on the search engines Continue reading

What is the e-reader market trying to tell you about publishing?

The gadget marketplace is rapidly growing for e-book consumers. The tablet marketplace launched about two years ago with the introduction of the Apple iPad in spring 2010. Then e-readers were first introduced in late 2007, less than five years ago, with the launch of the Amazon Kindle. Today, people who read e-books are faced with multiple e-reader options. So, where does the marketplace stand? And what exactly does it mean for you as an author?

What is the e-reader market share trying to tell you about publishing?Dedicated e-readers, such as the Barnes and Noble NOOK, Amazon Kindle and Sony Reader, allow consumers to download and read e-books only. Tablets, such as the Barnes and Noble NOOK Tablet, Amazon Kindle Fire, Apple iPad and Samsung Galaxy, serve as multifunctional devices that can access the Internet, email, social media and more.

Is it a surprise that tablets, with their added bells and whistles, are coming out on top in the popularity contest against dedicated e-readers?

Over the course of the past six months, Continue reading