Announcing: Publish Your Way to 10K Contest Winner

Announcing the Windfall Contest WinnerIn the words of Vince Lombardi, “Winning isn’t everything; it’s the only thing.”  This poignant statement was made to place emphasis on the importance of having a goal and working hard to achieve it.  As many of you know writing a book and getting it published is not an easy task. It is, to put it simply, a grand accomplishment that takes discipline, courage and perseverance.  Continue reading

Unleashing the Discipline of Creative Writing

 

 I have a raggedy yellow piece of paper that my father gave me about 30 years ago.  Written on it are these words, “Nothing great was ever accomplished without discipline.”

Today, you might be feeling fearful about how to finish a manuscript, find readers for your book or come up with something worthwhile to say in your blog.  Take a walk. Get out of familiar space and allow your mind to wander. Find your joy in simple things. Be thankful. Reflect on goals that you have accomplished in the past. Remember, you have a choice to make. You can listen to the excuses or you can get busy doing something great. Continue reading

Woohoo! My e-book’s available for e-readers everywhere. Now what?!

Congratulations! Becoming a published author is a great accomplishment. You’ve done something few people will do in their lives. At the same time, more and more books are available for sale in the marketplace than ever before, including books that went out of publication and are now coming back as e-books. In my experience consulting with authors, creating a marketing plan is often one of the most overlooked disciplines when it comes to thinking about how to build an audience for their book.

I’ve also found that there is never a shortage of ideas for what an author could do to build an audience. The trick is selecting the best ideas that will work for your book. 

Here are three keys to help you build an audience for your book: Continue reading

What is more important than knowing how to price an e-book? Word-of-mouth.

Word of Mouth Marketing

If you’re like most authors, you’ve found yourself wondering how to price an e-book as you prepare to launch yours to the world. Over the last six months, there has been substantial debate regarding whether $0.99 was the right price for an e-book or not.  One thing that most successful authors and publishing professionals can agree upon is that word-of-mouth is a crucial part of a successful platform. And, when it comes to a reader recommending a book to a friend, the price of the book is rarely an issue. 

Think about the last book that you really loved reading.  Did you hand a physical copy to a friend or family member and say, “You’ve got to read this!” with exuberance?  How does that work with an e-book? It doesn’t seem practical to hand over your iPad or Kobo and say, “Take this home with you and give it back to me when you’re done with it.”

Here are ways to make your e-book tangible in a virtual world in order to promote recommendations of your book.  Continue reading

And the Survey says … Design Your Book Cover with Confidence

Feature Release: Side-by-Side Book Cover Compare and Social Media Sharing

A few months ago I wrote a post about three valuable elements of great book cover design. Those elements included:

  1. Create a title that evokes curiosity
  2. Create a compelling visual
  3. Design with the reduced visibility of your cover in mind

Sometimes as authors we can get so close to crafting our book that we forget we’re not the audience for our book. For example, we might design our book cover based on the colors and visual elements we like instead of thinking about what our audience might like. In a former life as an ad executive for JWT, I found we often needed to remind our clients, “It’s not about you; it’s about your customers.” In your case, as an author, sometimes you need to remember, “It’s not about you; it’s about the people who will read your book and tell their friends about it.”

There are times when you know in your gut what your audience wants in a book cover. There are other times when it would be ideal if you could solicit feedback from prospective readers and allow their feedback to guide your design.  Continue reading

Booktango is ready for our next season. Are you?

Booktango's BETA season is now over.

There is a time for everything and a season for every activity. At Booktango, we had a BETA season. We tested some different things on our platform and based all of our changes on feedback we received from our most important constituents: you, our authors. Today, we’re confirming that you’ve helped us accomplish our goals. Over the last six months at Booktango we’ve rolled out some incredible features including:

  • Easy-to-use Online Editor
  • DIY Cover Designer
  • Sales Activity and Royalty Reporting
  • You Get it All Royalty Structure Continue reading

Earn the Most: Free E-book Publishing Online Is Now Even More Amazing

Today we’re making a major announcement at Booktango: the extension of our 100 percent royalty program indefinitely.  For authors, this means that you can publish with Booktango knowing that we aren’t taking a cut of your royalties. No hidden fees, no small print, nada. We’ve done the impossible. We’ve made free e-book publishing online even better.

Earn the most: Free E-book Publishing Online

And, we know what you’re thinking: There has to be a catch somewhere, right? Some authors have trepidation when they hear, “you can have it all.”  But it’s true, and here’s the mathematical proof.

Royalties math

Not all authors are looking for free e-book publishing online. Some look at our services and decide that they could really use some help.  Sure you can (Free)tango, but some authors value their time and choose to go the route of our Time Saver package. Others want to get a leg-up on book promotion and choose our Trendsetter package, which includes 20 BookStubs. Continue reading

Three Predictions for the Future of E-book Publishing

Perhaps you’ve heard: At Booktango, you make the most money from your e-books. Period. Our online editor has made it easier than ever for authors like you to identify errors and make corrections, which makes it the most efficient platform to get your book published. Writing and publishing an e-book is about finesse, creativity and flexibility — among other things. Since announcing Booktango, not only have we made creating an e-book easier, but we’ve also given you access to tools like the DIY Cover Designer, which allows you to create elegant book covers with drag-and-drop ease. Earlier this week, we announced our new sales and royalty reporting, which gives you insights to help you more effectively market your books.

So, what are e-books going to bring in the future?

It all starts with authors like you — courageous writers willing to share their stories and build an audience of readers. Our sense is that the elements of great storytelling will remain the same, but authors like you will have more opportunities to increase the quality of the books you are producing. Continue reading

Leading as a Yes Author in a world of No

Leading as a Yes author - Booktango blogOver the years I’ve talked to many authors who have tried to pitch their book to agents and traditional publishers, but all they’re hearing is a world of “no,” “not interested” and “good luck.” It can be a disheartening process. Especially for authors who know they’ve got a story to tell that could help or entertain someone. A colleague once asked, “What good is a manuscript that is sitting in someone’s desk drawer?”

As a free publisher, Booktango gives authors an alternative path to the traditional route with huge benefits. One such benefit is that you get to keep every penny of your sales when you sell an e-book through the Booktango bookstore. Another bonus is that you’re book is available through e-retailers such as Amazon®, Barnes and Noble®, Kobo®, Apple® iBooks, and Google®. 

So, you’ve heard the no’s, but what is keeping you from leading as a “Yes Author”? 

In my experience the biggest thing that keeps us from accomplishing our dreams and goals is fear and lack of belief. When I was in high-school I was told I’d never make Continue reading

It’s Payday for Authors

Rolling in the Green

Today at Booktango we announced our Rolling in the Green Royalty Program, an e-book publishing first allowing authors to publish for free and keep the entire sales price on all e-books published prior to July 4, 2012.  If an e-book is sold for $4.99 through the Booktango bookstore, the author gets the full $4.99. So what about books sold through other outlets?  Well, e-book retailers will still take their standard fee, and you’ll get the rest. Booktango takes nothing.

There’s now a whole new sense of freedom in the publishing world because of Booktango. Authors finally have the choice to publish on their own terms, knowing they are earning the highest dollar amount per e-book sold. It’s truly the best time in history to be an author.

What are you waiting for? Continue reading