Extra, Extra, Read all about…my book! Tips for interacting with Media

Hot off the presses, you have your book freshly published with Booktango.  But, no one knows about it sans family and friends. One of the most cost-effective ways to get your book in the hands of readers is to reach out to journalists and bloggers.  Although the work is not easy and may feel like a long and grueling process, the potential reward of having a book review, story or any coverage for your book is great.

Remember, getting access to journalists and bloggers is not advertising. They are doing you a service by providing free coverage for your book. But, how exactly do you contact the media?

Start with a ripple effect. The ripple effect is best because it starts with people you know. It may seem like an easy start if you’re from a small town, but it can seem daunting if you’re from a larger town or a city. Think of your network as a pool. Local churches, associations and even your company can be helpful networks in gaining access to media contacts in your community.

Remember to be personable. As you gain access to new journalists and bloggers, begin researching those in neighboring counties and cities. Share the first story with the new journalist.

When talking with journalists and bloggers here are some things to remember: Continue reading

What are E-Book Reading Clubs? Learn How to Create One and use it to Promote your Book

What are E-Book Reading Clubs? Learn How to Create One and use it to Promote your BookI know what you’re thinking? “What are e-book clubs? How in the world is that going to work?”

Well, they do work, and here’s why:

With e-book sales overtaking print books, it’s only a matter of time before they overtake book clubs, too. In starting my own book club with a coworker quite recently, we discovered it was really simple. Just a few rules, a location each month, and an active Goodreads account put us ahead of our game.

“But doesn’t everyone need an e-reader to be a member of an e-book club?”

Well, yes that’s true to a degree. But that doesn’t mean that everyone in your e-book club must have an e-reader. In the wake of growing e-book sales, libraries have started lending e-books and e-readers themselves. Check your local library for rules and regulations. They are also available at many retailers online for a fractional cost, especially if you Continue reading

Organization is King – Use an E-book Editor to Turn your Blog into an E-book

So you want to turn your blog into an e-book? How exactly, would one do such a thing?

Organization is King – Use an E-book Editor to Turn your Blog into an E-book

When I thought about this venture, I thought of my own blog. I know that there are categories in WordPress, Blogger, and other platforms, but those in no way encompass all the things I talk about on my blog – and I couldn’t just copy and paste those posts into a Word document.

That would take too long.

The great news is that I don’t have to sit and copy and paste everything. There are a variety of services (some that are even free) that can help you prepare your e-book for Booktango and our free ebook editor.

The first one I found (which was a complete winner in my book) is called Anthologize.  It’s a plug-in for WordPress that allows you organize your blog posts by dragging and dropping them into a special section, and then export the finished product into a format Booktango will read. Continue reading