Feature Release: Side-by-Side Book Cover Compare and Social Media Sharing
A few months ago I wrote a post about three valuable elements of great book cover design. Those elements included:
- Create a title that evokes curiosity
- Create a compelling visual
- Design with the reduced visibility of your cover in mind
Sometimes as authors we can get so close to crafting our book that we forget we’re not the audience for our book. For example, we might design our book cover based on the colors and visual elements we like instead of thinking about what our audience might like. In a former life as an ad executive for JWT, I found we often needed to remind our clients, “It’s not about you; it’s about your customers.” In your case, as an author, sometimes you need to remember, “It’s not about you; it’s about the people who will read your book and tell their friends about it.”
There are times when you know in your gut what your audience wants in a book cover. There are other times when it would be ideal if you could solicit feedback from prospective readers and allow their feedback to guide your design.
Today at Booktango we’ve made this easier than ever before with enhanced features to our DIY Cover Designer. Now you can enlist your Twitter, Facebook, LinkedIn, Google Plus and Pinterest friends and followers to help you design a cover with confidence. Our robust set of tools allows you to design and compare up to 10 different covers for your e-book, share them with your social networks and solicit feedback.
The fact is people do judge a book by its cover. So why not enlist prospective readers to help ensure that your cover includes creative elements that will help your book stand out in bookstores. Designing a compelling cover that helps your book stand out in online bookstores can be a daunting task. Our social sharing features help remove the guess work and ensure that you are creating a cover that will get the attention of prospective readers.
Booktango is the free, fast and easy way to publish an e-book. You make the most from sales, get your book on all e-readers, and now you can design your book cover with confidence.
So now it’s your turn. When you share your cover with prospective readers you reap the rewards. And when you share your ideas on great cover design you make us all better.
So tell us, what do you think are key things authors need to think about when designing a cover?