Not all authors will be New York Times best sellers, but you can still be a successful author and content producer without ever gracing traditional best-seller lists.
Although the post is dated, the concept Kevin Kelly teaches us is apropos — perhaps even more so today. In his blog post, “1,000 True Fans,” Kelly writes, “A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker or author — in other words, anyone producing works of art — needs to acquire only 1,000 True Fans to make a living.”
That’s it. 1,000. Why? Because building 1,000 fans who are truly passionate about the e-books you publish is the catalyst to obtaining sustained income, fame and security.
So, how do you turn 1,000 people into fans and then into followers? Here are three strategies to building and fostering a community of loyal readers:
- Honor your fans more than honoring yourself.
- Create content that is truly valuable to people — valuable to the extent that it enriches the lives of your readers.
- Give them a platform to share and celebrate their accomplishments and reactions to your e-book.
Whether you write short stories, poetry or investigative tomes — whatever your content specialty — using these strategies can help you turn casual fans into passionate, lifelong followers.
What do you think is the hardest part about building a fan base? Do you have any tips to share?