Now’s Not the Time to Panic: The Perfect Gift for All this Holiday Season

Thanksgiving is behind us. So is Black Friday. As you come out of your turkey coma, it hits you: Christmas is only a few weeks away! Holy smokes!

We all have that hard-to-buy-for relative or friend who seems to have everything. And it’s those people in our lives we love the most but loath buying them a holiday gift. They have the newest gadgets, plenty of clothes, more books than some presidential libraries.

But they don’t have a publishing package. Yet. Continue reading

Blogging tips: 5 simple ways to build relationships with your readers

In our fast-paced digital age it’s easy to get lost in the noise.  Unless you take some active steps to make your voice heard, you will struggle to build a fan base.

Luckily Booktango can help. By following these five easy steps you can build the fan base you need to promote and sell your book. Continue reading

Digital Shorts: Grow your readership by keeping it short with e-book publishing

Did you know that a goldfish has a longer attention span than the average human? Yes. It’s true. As authors what are we to do? If we don’t grab the attention of our readers within eight seconds – that’s the average attention span of mankind in 2012, down from a whopping 12 seconds over a decade ago – then how do we expect to galvanize them through the lengths of War and Peace. Or something similar?

The answer is quite simple, really. Enter digital shorts. A relatively new format for publishers have embraced, these pieces are digital and have a shorter lead time to market. Continue reading

How to use Pinterest to promote your book

How to Use Pinterest for Book Marketing

You’ve heard of it. You’ve looked at it. You may have even played with it and thrown around the term “repin” with your close friends. You know it’s powerful, and you want to engage with it to promote your book, but you don’t know how.

Look no further.

At its core, Pinterest is a virtual style-board – a place to collect and share images relating to your personal interests. At a basic level, people use Pinterest to post and share images and content linking back to an original source. Because there are millions of people using Pinterest, the potential to have your content shared is enormous, making it an effective means for book promotion.

How to Use Pinterest as an Author

The ultimate goal of a Pinterest account is to have people follow your boards and repin your pins, thereby promoting your book and you as an author. To encourage this, it’s important to have a strategy and stick to a plan. Though there are countless ways to use Pinterest; the following tips will help you establish a foundation for a promotion strategy that is adjustable yet effective:  Continue reading

Announcing: Winner of the iPad Generosity Contest

Booktango is giving gifts a little bit early as the holiday season approaches. We’re running a two-part contest, Generosity, during October and November. For the first part of the contest we entered all of our authors who submitted their book for publishing by October 31st into a drawing to win a free iPad with Retina display.

We are pleased to announce Oliver Frances, author of Through Existences, is the winner of the iPad!

For those authors who didn’t win the iPad, don’t worry! You still have a chance to win the second part of this contest. Be one of the first 300 authors to submit a book by Nov. 30, and you’ll get:

  • 10 downloadable copies of your e-book to give to family and friends this holiday
  • a free promotional e-mail to help you spread the word about the launch of your book

Join us in congratulating Oliver, and best of luck to those who enter the second part of the contest!