Thanksgiving is behind us. So is Black Friday. As you come out of your turkey coma, it hits you: Christmas is only a few weeks away! Holy smokes!
We all have that hard-to-buy-for relative or friend who seems to have everything. And it’s those people in our lives we love the most but loath buying them a holiday gift. They have the newest gadgets, plenty of clothes, more books than some presidential libraries.
But they don’t have a publishing package. Yet. Continue reading
Did you know that a goldfish has a longer attention span than the average human? Yes. It’s true. As authors what are we to do? If we don’t grab the attention of our readers within eight seconds – that’s the average attention span of mankind in 2012, down from a whopping 12 seconds over a decade ago – then how do we expect to galvanize them through the lengths of War and Peace. Or something similar?
The answer is quite simple, really. Enter digital shorts. A relatively new format for publishers have embraced, these pieces are digital and have a shorter lead time to market. Continue reading