If there’s one thing indie authors should understand about using social media to market their work, it’s this: social media marketing is not about immediate book sales. Imagine an author who posts constantly on Facebook about where you can purchase her book or who assaults followers with a steady stream of Tweets telling them to BUY NOW. No one wants to follow that author. No one will follow that author for long. That’s just not a sustainable marketing strategy.
“Art is never finished, only abandoned.” ~ Leonardo da Vinci
Any author knows that a fine piece of art — such as your e-book — occasionally needs some tweaking. Even when you have proofread, edited and put that final shine on your book, you may have some ideas later that would make it even better.
Perhaps you find a few lingering typos that you need to correct; or maybe you decide your cover should “pop” more, and you want to spruce up the image, colors or text fonts.
The answer isn’t as complicated as you might imagine. A book’s ISBN, or International Standard Book Number, helps publishers, retailers, and bookstores in book-tracking.
Nowadays, all books get 13-digit ISBNs (books published before 2007 have the 10-digit versions). At first glance, you’d think that each digit is randomized. But, once we break it into five different groups, we can decode the secrets of the ISBN.
We’ll take you through the groups so you can learn how an ISBN identifies your book.
Prefix: Welcome to Bookland
The newest addition to the ISBN, the prefix, indicates the product’s industry. The number 978 represents the book publishing industry; you’ll see it on all of the e-books in our bookstore. Continue reading →
As technology evolves and the e-book revolution continues to grow, more and more authors have their manuscripts in formats other than the standard Word document. Maybe you had someone professionally create an ePUB file for you. Perhaps you started publishing with one of those other guys but weren’t happy with the way they smashed up your book. Or you might just have mad skills and created an ePUB file all on your own.
I know what you’re thinking? “What are e-book clubs? How in the world is that going to work?”
Well, they do work, and here’s why:
With e-book sales overtaking print books, it’s only a matter of time before they overtake book clubs, too. In starting my own book club with a coworker quite recently, we discovered it was really simple. Just a few rules, a location each month, and an active Goodreads account put us ahead of our game.
“But doesn’t everyone need an e-reader to be a member of an e-book club?”
Well, yes that’s true to a degree. But that doesn’t mean that everyone in your e-book club must have an e-reader. In the wake of growing e-book sales, libraries have started lending e-books and e-readers themselves. Check your local library for rules and regulations. They are also available at many retailers online for a fractional cost, especially if you Continue reading →
Jeet Banerjee, Booktango author of Profitable SEO Strategies, spills some secrets on how authors can amp up their marketing efforts and boost their SEO. Plus, he offers some insight as to why he decided to publish his e-book for free with Booktango.
Can you provide a few tips from your book on how authors can boost their SEO? Don’t spill too many secrets!
There are a lot of different ways to monetize your business with the help of search engine optimization, but most of the methods people are using are eating into their profits. My book discusses various strategies that individual companies can utilize so that they are keeping their SEO costs at a minimum while maximizing their results and profits.
In my book I discuss the common misconception on keyword selection, what are some great questions to ask your internet marketing firm, why organic search engine results will save you much more then PPC, and a lot of other tricks to accelerate your online marketing campaign.
How has publishing an e-book helped build your SEO for your own business?
Perhaps you’ve heard: At Booktango, you make the most money from your e-books. Period. Our online editor has made it easier than ever for authors like you to identify errors and make corrections, which makes it the most efficient platform to get your book published. Writing and publishing an e-book is about finesse, creativity and flexibility — among other things. Since announcing Booktango, not only have we made creating an e-book easier, but we’ve also given you access to tools like the DIY Cover Designer, which allows you to create elegant book covers with drag-and-drop ease. Earlier this week, we announced our new sales and royalty reporting, which gives you insights to help you more effectively market your books.
So, what are e-books going to bring in the future?
It all starts with authors like you — courageous writers willing to share their stories and build an audience of readers. Our sense is that the elements of great storytelling will remain the same, but authors like you will have more opportunities to increase the quality of the books you are producing. Continue reading →
There’s no question that the written word has always been a powerful agent of change. An idea, well-articulated, can instigate action and influence lives.
In 1517, Martin Luther posted his Ninety-Five Theses to a church door and sparked the Protestant Reformation.
In 1924, poet and critic André Breton wrote the Surrealist Manifesto and started an avant-garde movement and artistic style that would permeate culture and influence creative expressions for decades.
In 1976, Louise Hay created a small pamphlet that would transform into her definitive manifesto on personal growth and well being — You Can Heal Your Life. The reach and influence she gained from those works gave her the momentum to become a world-renowned author, publisher and speaker whose ideas have inspired countless lives.
With powerful and innovative technology at your fingertips, you no longer have to post messages on doors or print pamphlets. Never before has it been so easy to create a book. Never before has it been so simple to deliver your message to the masses in a way that is both cost-effective and professional. Continue reading →
It’s human nature. We all have self talk with ourselves on a daily basis: How am I doing? What could I do better? How do I measure up?
We live in a competitive world with constant pressure to do our best. But in order to have a real understanding of where you stand, you need to have the right measuring stick. Measuring the success of your published e-books is no different.
Working with authors and internal customer service departments for over two years now, I know there is one word that can bring anxiety to an author who is trying to measure their book success: royalties. Continue reading →