Digital Publishing Q&A Session with The Globe and Mail

With more than 3.3 million readers a week, The Globe and Mail is one of the top newspapers in Canada. To prove it, last year they were nominated for 24 National Newspaper Awards and awarded with 8, more than any other publication in Canada. To celebrate its journalism excellence, The Globe and Mail compiled the winning entries into a Booktango e-book called Our Nation’s Finest.

We talked with The Globe and Mail and not only got the scoop on their new book, but we also chatted about the newspaper industry’s switch to digital publishing. According to the Audit Bureau of Circulations, about 14 percent of newspaper circulation is now digital. But with a new e-book and an interactive website full of Canada’s top news stories, we’ll venture to say The Globe and Mail is on the forefront of digital publishing for newspapers.

Digital Publishing Q&A Session

BT: What kind of stories are in this e-book?

G&M: The first Globe and Mail e-book, Our Nation’s Finest, contains a wide variety of stories that cover topics, such as national, international, politics, business, lifestyle, sports, and news. The range of curated articles includes an exposé of a federal corruption scandal to celebrity profiles, and a recap of how our Canadian dollar bills have changed design over the years in order to prevent counterfeiters. There are also stories about Canada’s national sport, hockey. Continue reading

Are E-Books Saving the Environment One Book at A Time?

Can you hear the lament of nostalgia? Some would say e-books are killing the indie bookstores and the beat-nik culture that embraced it so many years ago. And the closing of mega-box bookstores show their visible scars on urban sprawl — vacant Border’s blot the four corners of my hometown.

What are ebooks doing to the environment?

The closings of these stores and the scattering of the people who congregated them could be a reflection of a recovering economy, but it’s more a sign of changing times.

But what are ebooks doing to the environment? We are increasingly a more environmentally-conscious people, and technology is reflecting this with the rise of e-books and their e-readers. We have come to realize and embrace the printed book is a significant waste of energy, water and paper.

Writing for the San Francisco Chronicle, Nancy Davis Kho tells us the “National Resources Defense Council estimates the U.S. publishing industry uses more than 1.5 million metric tons of paper each year.” An earlier study estimates that each printed book produces 8.85 pounds of carbon dioxide. So when we think about the environmental impact of e-books, part of the answer is simple. There are no trees used in the production of an e-book. So they do, in fact, save the environment.

But that’s where the easy answer stops, because the evidence is sketchy that e-readers have a lower carbon impact. Continue reading

Organization is King – Use an E-book Editor to Turn your Blog into an E-book

So you want to turn your blog into an e-book? How exactly, would one do such a thing?

Organization is King – Use an E-book Editor to Turn your Blog into an E-book

When I thought about this venture, I thought of my own blog. I know that there are categories in WordPress, Blogger, and other platforms, but those in no way encompass all the things I talk about on my blog – and I couldn’t just copy and paste those posts into a Word document.

That would take too long.

The great news is that I don’t have to sit and copy and paste everything. There are a variety of services (some that are even free) that can help you prepare your e-book for Booktango and our free ebook editor.

The first one I found (which was a complete winner in my book) is called Anthologize.  It’s a plug-in for WordPress that allows you organize your blog posts by dragging and dropping them into a special section, and then export the finished product into a format Booktango will read. Continue reading

What is the e-reader market trying to tell you about publishing?

The gadget marketplace is rapidly growing for e-book consumers. The tablet marketplace launched about two years ago with the introduction of the Apple iPad in spring 2010. Then e-readers were first introduced in late 2007, less than five years ago, with the launch of the Amazon Kindle. Today, people who read e-books are faced with multiple e-reader options. So, where does the marketplace stand? And what exactly does it mean for you as an author?

What is the e-reader market share trying to tell you about publishing?Dedicated e-readers, such as the Barnes and Noble NOOK, Amazon Kindle and Sony Reader, allow consumers to download and read e-books only. Tablets, such as the Barnes and Noble NOOK Tablet, Amazon Kindle Fire, Apple iPad and Samsung Galaxy, serve as multifunctional devices that can access the Internet, email, social media and more.

Is it a surprise that tablets, with their added bells and whistles, are coming out on top in the popularity contest against dedicated e-readers?

Over the course of the past six months, Continue reading

Leading as a Yes Author in a world of No

Leading as a Yes author - Booktango blogOver the years I’ve talked to many authors who have tried to pitch their book to agents and traditional publishers, but all they’re hearing is a world of “no,” “not interested” and “good luck.” It can be a disheartening process. Especially for authors who know they’ve got a story to tell that could help or entertain someone. A colleague once asked, “What good is a manuscript that is sitting in someone’s desk drawer?”

As a free publisher, Booktango gives authors an alternative path to the traditional route with huge benefits. One such benefit is that you get to keep every penny of your sales when you sell an e-book through the Booktango bookstore. Another bonus is that you’re book is available through e-retailers such as Amazon®, Barnes and Noble®, Kobo®, Apple® iBooks, and Google®. 

So, you’ve heard the no’s, but what is keeping you from leading as a “Yes Author”? 

In my experience the biggest thing that keeps us from accomplishing our dreams and goals is fear and lack of belief. When I was in high-school I was told I’d never make Continue reading

3 Strategies to Win 1,000 True Fans of your E-book

Win 1,000 True Fans

Not all authors will be New York Times best sellers, but you can still be a successful author and content producer without ever gracing traditional best-seller lists.

Although the post is dated, the concept Kevin Kelly teaches us is apropos — perhaps even more so today. In his blog post, “1,000 True Fans,” Kelly writes, “A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker or author — in other words, anyone producing works of art — needs to acquire only 1,000 True Fans to make a living.” Continue reading

It’s Payday for Authors

Rolling in the Green

Today at Booktango we announced our Rolling in the Green Royalty Program, an e-book publishing first allowing authors to publish for free and keep the entire sales price on all e-books published prior to July 4, 2012.  If an e-book is sold for $4.99 through the Booktango bookstore, the author gets the full $4.99. So what about books sold through other outlets?  Well, e-book retailers will still take their standard fee, and you’ll get the rest. Booktango takes nothing.

There’s now a whole new sense of freedom in the publishing world because of Booktango. Authors finally have the choice to publish on their own terms, knowing they are earning the highest dollar amount per e-book sold. It’s truly the best time in history to be an author.

What are you waiting for? Continue reading