Think about the last thing you bought. What convinced you to buy it? Were you satisfied with it?
In my own purchasing experience, I’ve found that my satisfaction with a product, e-book or service depends on whether my perceived value of the item exceeds the price that I paid.
I’m usually happy with my purchase if the following conditional statement applies:
If Price Paid < Chris’ Perceived Value of the Product Purchased, then Chris is a satisfied customer and will likely recommend the product
There are many ways that we derive value from e-books, including: the cover, the book’s content, friends’ opinions of the e-book, the price, and the enjoyment or learning potential. As an author you want to increase a reader’s perceived value from the first moment they see it.